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Fintech

Designing Enterprise Trading Experiences

A large-scale UX enhancement for an enterprise-grade trading platform, focused on simplifying complex workflows, improving usability for global traders, and supporting high-frequency decision-making.

+38%

Improvement in task efficiency

+32%

Reduction in workflow friction

+27%

Increase in user confidence during trading actions
CLIENT
Statestreet
TEAM
UX Designer, UI Designer, UX Researcher, Product Strategist
Problem illustration

The Challenge

The enterprise bank’s trading platform supports institutional investors worldwide and is used daily by professional traders operating in fast-paced, high-risk environments. While functionally robust, the platform had grown increasingly complex over time, resulting in fragmented workflows and reduced usability. 

The challenge was to simplify existing user flows, refine platform functionality, and introduce new features—while building a deep understanding of trading terminology, workflows, and stakeholder expectations across multiple global regions. 

Key Pain Points 

  • Complex and lengthy trading workflows 
  • Steep learning curve for new users 
  • Inconsistent UI patterns across modules 
  • Cognitive overload due to dense data presentation 
  • Need for better customization and clarity 

Research & Discovery

User Values & Intent

User Values & Intent

Focused on understanding how institutional traders interact with complex trading tools, make time-sensitive decisions, and navigate high-volume data environments.

Trader Interviews:Conducted workflow walkthroughs with active traders
Domain Immersion:Learned trading terminology, processes, and operational needs
Behavior Analysis:Identified inefficiencies in high-frequency trading activities
Experience Analysis

Experience & Flow Evaluation

Reviewed the existing trading platform to identify usability bottlenecks, navigation friction, and opportunities to improve speed and decision-making.

Journey Analysis:Evaluated trading workflows and task completion paths
Interaction Review:Identified friction between widgets and modules
Usability Assessment:Assessed data presentation, navigation, and workflow efficiency

Key Research Findings

45%

Traders relied on workarounds for common tasks

39%

Experienced friction navigating between widgets

34%

required faster access to critical trading data

Before & After

Before

After

Complex and fragmented trading workflows, Dense data presentation with limited hierarchy, Inconsistent interactions across modules
Before and After

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Streamlined workflows for faster execution, Improved visual hierarchy and readability, Consistent interactions across trading tools
Before and After

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Our Solution

We redesigned the trading platform to support faster decision-making, reduce cognitive load, and establish consistent interaction patterns—without compromising the power and flexibility required by professional traders. 

Guided Onboarding Experience
Simplified Trading Workflows
  • Reduced steps for high-frequency actions 
  • Clear grouping of related functions 
  • Improved task flow continuity 
Integrated Support Access
Adaptive Visual System
  • Light and dark UI themes for varied trading environments 
  • Refined typography for data-heavy screens 
  • Improved visual hierarchy for faster scanning
Smart Update Notifications
Modular Widget Design
  • Reimagined trading widgets (Locate, Pre-Locate, Term, Loan Book) 
  • Consistent component behavior across modules 
  • Enhanced flexibility and customization 

Measurable Impact

Onboarding Completion
+38%

Task Efficiency

Faster completion of core trading actions

Before:57%
After:95%
Support Friction
+32%

Workflow Usability

Reduced friction across trading journeys

Before:60%
After:92%
Workflow Efficiency
+27%

User Confidence

Improved clarity during critical trading actions

Before:63%
After:90%
Time to Feature Discovery
+30%

Navigation Speed

Faster movement between tools and widgets

Before:58%
After:88%
Overall Usability Score
+24%

Reduction in Support Queries

Fewer usability-related issues reported

Before:34%
After:10%
User Engagement & Retention
+22%

Data Accessibility

Improved access to critical trading information

Before:62%
After:84%

Methodology & Testing

Domain Immersion

Domain Immersion

Deep understanding of trading terminology and workflows

Iterative Design & Validation

Iterative Design & Validation

Continuous feedback from traders and stakeholders

Global Usability Testing

Global Usability Testing

Sessions conducted across regions and time zones

testimonial-element-top

Key Learnings & Insights

Enterprise UX Demands Clarity

Power users need structure and efficiency rather than fewer features.

Consistency Reduces Cognitive Load

Predictable interaction patterns improve speed and accuracy

Domain Knowledge Is Critical

Understanding industry terminology accelerates trust and outcomes.

Global Feedback Improves Design Quality

Diverse trader perspectives uncover hidden usability challenges.

Design Process Deep Dive

Discovery & Research

Discovery & Research

We conducted an intensive onboarding and discovery phase to understand trading concepts, user workflows, and operational requirements across global markets. 

  •  Product onboarding sessions for trading concepts 
  •  Stakeholder interviews across APAC, Boston, and London 
  •  Workflow walkthroughs with active traders 
  •  UX evaluation of existing features and interactions 
  •  Identification of workflow inefficiencies and usability gaps 

 

Ideation & Prototyping

Ideation & Prototyping

We translated research findings into structured workflows, modular interface concepts, and scalable UI systems focused on speed, clarity, and usability. 

  •  Workflow mapping for core trading journeys 
  •  Low- and high-fidelity wireframing 
  •  Modular widget redesigns 
  •  Light and dark theme exploration 
  •  Iterative refinement through stakeholder feedback 
Testing & Validation

Testing & Validation

We validated design decisions through continuous usability testing to ensure faster task completion and improved user confidence. 

  •  Usability testing with traders 
  •  Validation of workflow efficiency 
  •  Navigation and widget interaction testing 
  •  Continuous refinements based on feedback 

Implementation & Handoff

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Design System

  • Created scalable UI patterns and modular trading components to ensure consistency across the platform. 
  • 130+ high-fidelity UI screens 
  • Reusable trading components 
  • Interaction specifications for widgets 
  • Design documentation for development reference 
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Responsive Design

  • Ensured workflows and interfaces remained clear and efficient across enterprise environments. 
  • Structured layouts for data-heavy screens 
  • Scalable component architecture 
  • Consistent interaction patterns 
  • Clear workflow documentation 
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Accessibility

  • Focused on readability and efficient information consumption for professional users. 
  • Improved visual hierarchy 
  • Consistent interaction behaviors 
  • Optimized data presentation 
  • Ongoing validation during QA support 

Developer Handoff Process

UX Documentation

Annotated wireframes, workflows, and interaction notes shared.

Asset & Component Delivery

Light and dark theme assets and reusable components provided.

Developer Walkthroughs

Alignment sessions conducted with engineering teams.

Build Support & Validation

Design support during implementation and QA cycles.
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