Zen Habitats needed to modernize its existing website while migrating to Shopify 2.0, without disrupting the checkout experience or existing plugin integrations. The existing interface felt outdated and struggled to support complex product customization journeys.
Additionally, the platform needed to balance commerce with community-driven educational content—articles, videos, and guides—without overwhelming users or compromising usability, all within a strict five-week timeline.
Key Pain Points Identified
Discovery focused on aligning business goals with real user needs through collaborative workshops and flow analysis.
Data-driven analysis to uncover behavior patterns and usability drop-offs.
Users dropped off during custom habitat configuration
Users scrolled but didn’t engage with educational content
Checkout friction caused by inconsistent UI patterns
Users successfully build custom habitats
Interaction with configurator tools
Reduced friction at purchase stage
Users interacted more with key content
Improved usability across mobile experiences
Decisions guided by real user behavior
Multiple design reviews with stakeholders
Designs tested across devices and breakpoints
Zen Habitats Team
We followed a structured UX process focused on improving procurement efficiency, reducing conversion friction, and modernizing the overall platform experience.
Using stakeholder insights and workflow research, we explored solutions that improved usability while maintaining business requirements.
We validated critical procurement journeys to ensure efficiency, accessibility, and cross-device usability.
Created a modern commerce experience with finalized workflows, components, and responsive interfaces.
Provided structured documentation to support implementation and scalability.
Worked closely with engineering teams to preserve UX quality throughout implementation.
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Comprehensive analysis of your current experience
Tailored approach based on your unique needs
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