FDM - Galaxy UX Studio

The Challenge

FDM Group serves as a bridge between organizations seeking digital talent and individuals looking to build careers through training and placement opportunities. The website caters to multiple audiences, including graduates, undergraduates, former military personnel, returners, and employers.

The existing website suffered from complex navigation, cluttered user journeys, and outdated visual design. Users struggled to find relevant information, while the overall experience lacked consistency, engagement, and accessibility across key user paths.

Key Pain Points

Cluttered user journeys
Limited content discoverability
Difficult navigation structure
Outdated visual design
Inconsistent typography and colors
Excessive static content
Weak engagement across key pages

Research & Discovery

User Research & Persona Development

Conducted research to better understand the needs, motivations, and challenges of FDM’s diverse audience groups.

Research AreasGraduates, undergraduates, ex-forces personnel, returners, and employers.

Key FindingsUsers needed clearer pathways to opportunities, training programs, and career information.

User FocusImproved accessibility, navigation, and content clarity.

Competitor & Experience Analysis

Evaluated workforce development, recruitment, and educational platforms to identify design opportunities and establish UX benchmarks.

Analysis FocusNavigation patterns, content presentation, and conversion journeys.

Insights IdentifiedSimpler navigation and stronger visual storytelling improved engagement.

Design OutcomeModernized user experience strategy with improved discoverability.

Key Research Findings

52%

Users struggled to locate relevant program information

46%

experienced navigation friction across key journeys

41%

felt website content was overwhelming and difficult to scan

Navigation & Journey Optimization

Streamlined user flows
Improved page discoverability
Simplified website structure

Modern User Experience

Updated visual design
Improved readability and accessibility
Enhanced interaction consistency

Content Transformation

Structured content hierarchy
Engaging content presentation
Reduced information overload

Measurable Impact

+34%

Navigation Clarity

Improved accessibility across key journeys.

Before:Confusing pathways

After:Structured navigation experience

+28%

Content Engagement

Increased interaction with key informational content.

Before:Low content consumption

After:Improved page interaction

-31%

User Journey Friction

Reduced barriers throughout the website.

Before:Complex navigation flows

After:Streamlined user journeys

+25%

Content Discoverability

Improved ability to locate relevant information.

Before:Hidden or difficult-to-find content

After:Better information architecture

+22%

User Satisfaction

Enhanced user perception through improved usability.

Before:Outdated experience

After:Modern and engaging platform

Methodology & Testing

UX Research & Discovery

Identified user needs and business objectives

Information Architecture Review

Optimized navigation and content hierarchy

Competitor Analysis

Benchmarked industry best practices

Key Learnings & Insights

Simplicity Improves Engagement

Users engage more effectively when information is structured clearly.

Navigation Drives Discoverability

Effective information architecture reduces search effort.

Content Needs Hierarchy

Well-organized content improves comprehension and retention.

Consistency Builds Credibility

Unified visual systems create trust and professionalism.

Design Process Deep Dive

Discovery & Research

We followed a structured UX process to transform a fragmented experience into a modern, user-centered platform aligned with FDM’s business and recruitment goals.

Conducted user research and persona development
Performed competitor and experience analysis
Redesigned information architecture
Created wireframes and high-fidelity designs
Built a consistent design system

Ideation & Prototyping

Using research insights, we explored multiple UX concepts and validated solutions through iterative design cycles.

Conducted UX workshops
Developed detailed wireframes
Built interactive prototypes
Refined designs through stakeholder feedback
Validated navigation improvements

Testing & Validation

We validated key user journeys to ensure usability, accessibility, and engagement across the platform.

Conducted usability reviews
Evaluated navigation patterns
Tested content discoverability
Reviewed accessibility standards
Iterated based on feedback

Implementation & Handoff

Design Finalization

Created a complete visual framework and finalized website experiences for implementation.

Approved design system
Final web screens
Interaction guidelines

Specification Sharing

Delivered structured documentation to support seamless development.

Design specifications
Component guidelines
Design asset handoff

Developer Alignment

Collaborated closely with developers to ensure implementation consistency.

Handoff walkthroughs
Ongoing support
Issue resolution
Design QA reviews

Developer Handoff Process

Documentation

Comprehensive specifications covering layouts, interactions, and usability requirements.

Assets

Final UI screens, design system assets, wireframes, and prototypes.

Collaboration

Regular design reviews and development alignment sessions.

QA

Validation of layouts, interactions, accessibility, and implementation quality.

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30-minute strategy session to discuss your goals

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Comprehensive analysis of your current experience

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Tailored approach based on your unique needs

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