Hire DNA helps organizations identify and recruit high-performing sales talent through science-based assessments and candidate insights. The platform needed to present complex hiring data in a way that was both clear and actionable.
Existing experiences lacked consistency, visual hierarchy, and intuitive navigation. Recruiters found it difficult to move efficiently between assessments, candidate profiles, and hiring recommendations, reducing workflow efficiency and increasing decision-making effort.
Key Pain Points
Conducted research with recruiters and hiring managers to understand hiring workflows, assessment behaviors, and decision-making challenges.
Analyzed recruitment, ATS, and talent assessment platforms to identify UX opportunities and industry best practices.
task delays caused by unclear assessment workflows
user confusion navigating candidate insights
opportunity to improve engagement through stronger visual hierarchy
Improved recruiter efficiency through simplified workflows and clearer navigation.
Reduced complexity across key recruiter journeys.
Improved trust in hiring decisions through clearer candidate insights.
Enhanced understanding of candidate performance and assessment data.
Built a scalable foundation for future growth and platform consistency.
Identified bottlenecks and simplified recruitment journeys.
Validated design improvements through iterative testing.
Ensured consistency across dashboards and interfaces.
We followed a structured UX process to simplify recruitment complexity and create a platform centered on recruiter efficiency and informed decision-making.
Using research insights, we explored and validated solutions through iterative design and testing.
We validated the platform experience to ensure clarity, usability, and efficiency across recruitment workflows.
Created a complete recruitment platform experience with finalized screens, workflows, and components.
Delivered structured documentation to support development.
Worked closely with developers throughout implementation.
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