Discovery & Research
We examined business requirements, customer journeys, operational workflows, and market needs.
- Business requirement analysis
- Customer journey analysis
- Commerce workflow analysis
- Localization requirements
CLIENT
Saudi Ceramics
TEAM
UX/UI Designers, Product Team, Developers & QA
Services Used
The Challenge
Saudi Ceramics’ outdated e-commerce platform limited market expansion and created friction across shopping and operations. The new platform needed to support a diverse Saudi customer base while improving checkout, fulfilment, inventory visibility, and overall usability.
Key Pain Points
- Outdated e-commerce platform
- Limited market reach
- Inefficient order processing
- Limited inventory visibility
- High cart abandonment
- Restricted payment options
- Poor customer experience
- Lack of actionable analytics
Research & Discovery
Understanding Business & Customer Needs
We examined the existing e-commerce experience to identify customer, operational, localization, and market-expansion requirements.
Languages Required2 — Arabic & English
Payment Options4
Primary MarketSaudi Arabia
Experience FocusAccessibility & Convenience
Evaluating the Existing Commerce Experience
We reviewed key shopping and operational areas to identify friction across purchasing, fulfilment, and platform management.
Core AreasProduct, Cart, Checkout & Shipping
Key Integrations2 — ERP & Aramex
Device ExperienceWeb & Mobile
Focus AreasConversion & Operational Efficiency
Key Research Findings
60%
Localized bilingual experience improved digital reach.
35%
Flexible payments streamlined checkout.
4
Tabby, Tamara, Amazon Pay & Apple Pay.
2
Arabic & English expanded accessibility.
Bilingual Magento 2 Store
Created a fully localized Arabic-English shopping experience.
- Arabic & English
- Responsive storefront
- Scalable product catalogue
- Localized customer experience
Flexible Payment Experience
Reduced checkout barriers through multiple payment options.
- Tabby
- Tamara
- Amazon Pay
- Apple Pay
Aramex Shipping Integration
Connected the storefront with Aramex for reliable fulfilment.
- Aramex integration
- Reliable shipping
- Free shipping incentives
- Improved delivery experience
Measurable Impact
+60%
Online Sales Growth
The localized Magento 2 experience expanded digital accessibility and created a smoother path to purchase.
Before:Existing platform
After:+60% online sales
−35%
Cart Abandonment
Flexible payment options and a more streamlined checkout reduced friction during the purchasing journey.
Before:Existing checkout experience
After:−35% cart abandonment
+4
Payment Options Integrated
Multiple payment methods gave customers greater flexibility and supported a more convenient checkout experience.
Before:Limited payment flexibility
After:4 integrated payment options
+2
Localized Languages
Arabic and English support made the store accessible to both native Arabic speakers and the wider expat customer base.
Before:Limited localization
After:2 languages — Arabic & English
+2
Key Commerce Integrations
ERP and Aramex integrations connected core operational and fulfilment processes with the e-commerce experience.
Before:Fragmented operations
After:ERP + Aramex integration
Methodology & Testing
ERP + Aramex integration
Customized the platform around product, commerce, localization, and operational requirements.
Integration Strategy
Connected critical third-party and business systems. Payment gateways, Aramex, ERP, Data migration
Responsive UX
Designed the experience for consistent access across desktop and mobile.
“The new e-commerce platform has transformed the way we serve our customers online. The bilingual experience, flexible payment options, and improved shopping journey have made the platform more access
Digital & E-commerce Team, Saudi Ceramics
Digital & E-commerce Team, Saudi Ceramics
Key Learnings & Insights
Localization Expands Accessibility
Language support can remove barriers and broaden digital market reach.
Payment Choice Reduces Friction
Multiple payment methods create a more flexible checkout experience.
Operations Drive Experience
Inventory, fulfilment, and order management directly influence customer satisfaction.
Integration Enables Scale
Connected commerce systems create a stronger foundation for future growth.
Design Process Deep Dive
UX & UI Design
Translated requirements into a responsive, localized shopping experience.
- Information architecture
- User flows
- Wireframes
- UI design
- Responsive layouts
- Checkout experience
Testing & Validation
Validated functionality, integrations, responsiveness, and stability.
- QA testing
- Integration testing
- UAT
- Regression testing
- Responsive testing
Implementation & Handoff
Design Finalization
Finalized storefront, product, checkout, payment, and responsive experiences.
Specification Sharing
Delivered wireframes, mock-ups, UI specifications, user manuals, and training materials.
Development Collaboration
Worked with developers to clarify UI behaviour, integrations, responsive requirements, and implementation details.
Developer Handoff Process
Documentation
Delivered annotated designs, wireframes, mock-ups, manuals, and training materials.
Components
Established reusable UI patterns for consistent implementation.
Assets
Delivered final interface designs and supporting visual assets.
Collaboration
Maintained communication with development and QA teams throughout implementation.
Ready to Transform Your Conversion Rates?
See how we can apply similar strategies to your product. Let's discuss your conversion optimization challenges and explore proven solutions.
Want Similar Results for Your Product?
Our team of UX experts is ready to help you achieve measurable improvements in your conversion rates and user satisfaction. Let's discuss your specific challenges and goals.
Free Consultation
30-minute strategy session to discuss your goals
UX Audit
Comprehensive analysis of your current experience
Custom Strategy
Tailored approach based on your unique needs
No commitment required. Let's explore how we can help you achieve similar results.
