Orbiits was envisioned as a big-data healthcare platform offering in-depth information on medical Key Opinion Leaders (KOLs). However, when Galaxy joined the project, the product was still at an early stage, with limited visual hierarchy and usability gaps that hindered adoption.
The core challenge was to transform a data-heavy platform into an intuitive, scalable, and trustworthy healthcare experience—without overwhelming users who rely on speed and clarity in their daily workflows.
Key Pain Points Identified
Collaborative sessions to align on product vision, healthcare workflows, and scalability.
Evaluated data density, usability gaps, and drop-offs across key flows.
Users struggled to locate relevant KOLs quickly
Found filtering overwhelming and repetitive
Drop-off occurred during appointment booking steps
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Improved expert findability
Faster appointment completion
Reduced confusion and overlap
Lower hesitation during exploration
Improved platform confidence
Designed flows based on real HCP workflows.
Multiple revisions to validate data hierarchy.
Continuous feedback loops with JOLT team.
JOLT Communications Team
JOLT Communications Team
A UX-first approach to simplify a complex healthcare platform into a clear and scalable experience.
Using insights from research, we explored multiple solutions through iterative ideation and rapid prototyping to validate assumptions early.
Before final delivery, we validated the design through usability testing to ensure clarity, efficiency, and real-world healthcare usability.
Ensured smooth developer handoff with clear documentation and shared understanding.
Optimized layouts to scale seamlessly across devices and screen sizes.
Aligned teams through live reviews to clarify intent and reduce rework.
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