NETGEAR’s SMB ecosystem consisted of multiple networking products including access points, switches, and storage solutions, all requiring continuous feature enhancements and updates. As the product portfolio expanded, maintaining UX consistency and usability across platforms became increasingly complex.
With a growing customer base and limited internal UX bandwidth, NETGEAR needed a scalable design approach that could unify user experiences across web and mobile while improving discoverability, setup efficiency, and long-term product scalability.
Key Pain Points
Worked closely with SMB customers and internal product teams to understand network management workflows, setup expectations, and recurring usability challenges.nd booking confidence.
Conducted card-sorting exercises and IA evaluations to identify opportunities for simplifying navigation structures and improving feature organization.
Usability friction was caused by unclear navigation structures
Users struggled with feature discoverability during setup
Improvement opportunities identified through IA restructuring
Improved discoverability and reduced user confusion.
Reduced friction during device onboarding and configuration.
Improved access to key network management capabilities.
Created a unified experience across web and mobile applications.
Enhanced satisfaction with day-to-day platform usage.
Delivered UX improvements through 72+ sprint cycles aligned with product development.
Gathered insights into SMB management workflows and product usage patterns.
Continuously refined designs through prototype reviews and stakeholder feedback.
We followed a collaborative and iterative UX process focused on simplifying network management and creating a scalable cloud platform experience.
Using research insights and stakeholder collaboration, we explored and validated solutions across multiple product cycles.
Validated designs throughout development to ensure usability, efficiency, and consistency.
Created a unified cloud networking experience with scalable workflows and interaction patterns.
Provided implementation-ready documentation supporting long-term scalability.
Worked closely with engineering teams throughout development cycles.
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