Discovery & Research
We explored user needs, astrology workflows, competitor experiences, and key pain points to simplify complex Kundali journeys.
- User & market research
- Astrology experience analysis
- Competitive analysis
- User journey mapping
CLIENT
FDM
TEAM
UX/UI Designers, Product Team, Developers & QA
Services Used
The Challenge
FDM’s website struggled to serve diverse audiences, with complex navigation, cluttered content, and an outdated visual experience impacting engagement and conversion.
Key Pain Points
- Complex user journeys
- Limited content visibility
- Difficult navigation
- Static content
- Inconsistent visual design
- Outdated UI
- Diverse B2B & B2C needs
Research & Discovery
Audience & User Analysis
We analyzed the needs of FDM’s key audiences to identify different goals, expectations, and content requirements.
Audience Groups3
Personas Created 3+
Focus AreaB2B & B2C Needs
Website & Experience Analysis
We reviewed the website structure, navigation, content hierarchy, and competitor experiences to identify usability and discoverability gaps.
Key Areas Reviewed7+
Navigation Areas Analyzed5
Focus AreaUX & Content Structure
Key Research Findings
~20%
Complex site structures made it harder for users to find relevant information.
~15%
Static content formats created opportunities for stronger user engagement.
12%
Important information needed stronger visual prioritization.
Simplified User Journeys
We reorganized the website experience around clearer audience needs and more intuitive pathways.
- Restructured site sections
- Improved access to key pages
- Simplified navigation
- Reduced cognitive load
Modern Visual Experience
The visual language was refreshed to create a more contemporary and consistent digital experience.
- Modernized UI patterns
- Improved typography
- Consistent color usage
- Stronger visual hierarchy
Content Transformation
Static and dense content was transformed into clearer, more engaging formats designed for faster comprehension.
- Scannable content structures
- Improved information hierarchy
- Clearer content grouping
- More engaging page layouts
Measurable Impact
+14%
User Engagement
Improved visual and content clarity encouraged deeper website interaction.
Before:62%
After:76%
−18%
Navigation Drop-offs
Streamlined journeys reduced unnecessary navigation friction.
Before:34%
After:16%
+11%
Conversion Readiness
Clearer CTAs and content flow improved conversion pathways.
Before:58%
After:69%
+9%
Content Discoverability
Improved information architecture made key content easier to find.
Before:64%
After:73%
+13%
Brand Perception
A modernized visual language strengthened the perceived digital experience.
Before:66%
After:79%
+16%
User Journey Clarity
Structured pathways made key audience journeys easier to understand.
Before:61%
After:77%
Methodology & Testing
User Persona Mapping
Defined key audience needs across graduates, professionals, and business clients.
Information Architecture Validation
Structured and reviewed content hierarchy to improve navigation and discoverability.
Iterative Design Reviews
Refined layouts and interactions through continuous stakeholder feedback.
“The redesigned website feels more intuitive, modern, and aligned with our mission.”
FDM Group Team
FDM Group Team
Key Learnings & Insights
Clarity Improves Conversion
Simplified journeys help users reach relevant information with less friction.
Modern Design Builds Trust
A contemporary visual language strengthens digital brand perception.
Content Drives Engagement
Structured and scannable content makes information easier to consume.
Consistency Enhances Usability
Unified design patterns improve familiarity and ease of navigation.
Design Process Deep Dive
Ideation & Prototyping
We translated research insights into intuitive flows, visual dashboards, and personalized AI astrology experiences.
- Information architecture
- User-flow mapping
- Kundali dashboard concepts
- Interactive prototypes
Testing & Validation
We refined key experiences through usability reviews, interaction checks, and responsive validation.
- Usability review
- User-flow validation
- Responsive validation
- Accessibility considerations
Implementation & Handoff
Design Documentation
Prepared screen specifications, user flows, interaction behavior, and component guidelines.
IA Guidelines
Documented navigation structures, content hierarchy, and page relationships.
Responsive Specifications
Defined layouts and responsive behavior across desktop, tablet, and mobile experiences.
Developer Handoff Process
Documentation
Documented user flows, screen specifications, interaction behavior, component guidelines, and page requirements.
Components
Provided reusable UI patterns, layouts, typography, color, and interaction specifications.
Assets
Prepared required icons, UI elements, imagery, and supporting visual assets.
Collaboration
Worked with UX/UI, product, development, and QA teams to maintain design alignment.
Ready to Transform Your Conversion Rates?
See how we can apply similar strategies to your product. Let's discuss your conversion optimization challenges and explore proven solutions.
Want Similar Results for Your Product?
Our team of UX experts is ready to help you achieve measurable improvements in your conversion rates and user satisfaction. Let's discuss your specific challenges and goals.
Free Consultation
30-minute strategy session to discuss your goals
UX Audit
Comprehensive analysis of your current experience
Custom Strategy
Tailored approach based on your unique needs
No commitment required. Let's explore how we can help you achieve similar results.
