Discovery & Research
User interviews and platform data analysis helped identify driver needs, behavior, and friction points.
The Challenge
Making complex EV information simple and actionable
The B-ON experience needed to bring vehicle information, performance, maintenance, alerts, and community features together without overwhelming drivers.
The challenge was to create a clear, intuitive experience that helped drivers understand their vehicle, prioritize actions, and engage with the platform more confidently.
Key Pain Points
- High Feature Density
Multiple vehicle and engagement features needed clearer organization. - Complex Vehicle Data
Performance and vehicle information needed to be easier to understand. - Unclear Task Prioritization
Drivers needed clearer next steps across the experience. - Balancing Utility with Community
Practical vehicle management needed to coexist with community engagement. - Long-Term Product Scalability
The experience needed reusable foundations for future product growth.
Research & Discovery
Understanding Driver Needs
Research combined user interviews and platform analytics to understand how drivers interacted with the product and where the experience created friction.
User Interviews 24 participants
Age22–45
Users92% mobile users
Analytics Review 60K+ sessions
Analysis Period 6 months
Observed Drop-Off65%
Understanding Feature Expectations
The research focused on vehicle information, performance and maintenance guidance, and engagement opportunities.
Vehicle InformationNeed for one centralized experience
PerformanceNeed for clearer guidance
MaintenanceNeed for clearer action-oriented information
EngagementInterest in gamification and progress tracking
Key Research Findings
58%
Wanted one place for vehicle information
46%
Needed clearer performance and maintenance guidance
42%
Showed interest in gamification and progress tracking
Before & After
After
Before
Before
Disconnected ideas and unstructured feature grouping.
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After
A cohesive driver experience with clearer navigation and prioritized actions.
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Before
Vehicle and performance information created complexity.
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After
Information was organized around driver priorities and easier-to-understand actions.
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Simplifying the Driver Experience
Vehicle information, alerts, performance, and community features were organized around driver needs.
Prioritizing Actions
Clearer information hierarchy helped drivers identify important tasks and next steps.
Simplifying Information
Complex vehicle and performance information was presented in a more accessible structure.
Measurable Impact
+55%
Driver Engagement
The redesigned experience encouraged more active and repeat interactions.
Before:Passive usage
After:Active, repeat interactions
+45%
Task Clarity
Clearer information hierarchy helped users understand what to do next.
Before:Feature confusion
After:Clearer next steps
+40%
Feature Adoption
Improved organization increased usage across multiple app modules.
Before:Lower feature usage
After:Increased module adoption
+38%
Maintenance Alert Responsiveness
Clearer alerts helped move users from missed updates toward more timely action.
Before:Missed updates
After:More timely action
+35%
Community Interaction
Community features supported more active interaction between drivers.
Before:Minimal engagement
After:Active driver connections
+30%
User Satisfaction
The simplified experience increased confidence and satisfaction.
Before:Lower satisfaction
After:Higher confidence and satisfaction
Methodology & Testing
User Story–Led Design
Features and workflows were mapped to real driver needs.
Iterative Prototyping
Interaction models were explored and refined through multiple iterations.
User Testing
Designs were validated for usability, adaptability, and overall experience.
“The app brings together everything a driver needs in one intuitive experience.”
B-ON Team
Key Learnings & Insights
Structure Reduces Complexity
The more features a product has, the more important information hierarchy becomes.
Engagement Needs Purpose
Progress, feedback, and meaningful interactions can encourage sustained engagement.
Alerts Should Drive Action
Notifications work best when they are timely, relevant, and easy to understand.
Design Systems Support Growth
Reusable components create consistency while making future expansion easier.
Design Process Deep Dive
Ideation & Prototyping
Insights were translated into structured journeys, information architecture, wireframes, and interactive prototypes.
Testing & Validation
Usability testing, prototype testing, data-driven evaluation, accessibility validation, and design QA supported iterative refinement.
Implementation & Handoff
Design Finalization
Final interfaces were refined through iterative validation and design QA.
Specification Sharing
Reusable components, patterns, and design specifications established consistent implementation guidance.
Developer Collaboration
Design and development requirements were aligned through structured handoff and collaboration.
Developer Handoff Process
Documentation
Design specifications and reusable patterns were documented for implementation.
Components
A Figma component library supported consistent interface development.
Assets
Reusable design assets and patterns were prepared for implementation.
Collaboration
Design and development teams collaborated throughout finalization and handoff.
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