Discovery & Research
We followed a structured UX process to understand user needs, redesign content architecture, and create an engaging digital experience.
- UX research and discovery
- Information architecture design
- High-fidelity UI prototyping
CLIENT
LatchAid Anya Health UX Transformation
TEAM
UX Designers, UI Designers, UX Researcher, Product Designer
Services Used
The Challenge
LatchAid’s Anya Health platform provides AI-powered parenting support through advanced 3D and AI technologies, helping parents through pregnancy, breastfeeding, and early parenthood. However, the website experience did not fully communicate the platform’s innovation or its unique value proposition.
The challenge was to design a modern and engaging digital experience that clearly communicates Anya Health’s mission, supports multiple user groups, and highlights its advanced technology capabilities.
Key Pain Points
- Unclear narrative explaining Anya Health’s mission and value
- Poor information hierarchy and content discoverability
- Limited differentiation of unique value propositions
- Outdated UI that lacked visual engagement
- Content structure not optimized for varied user segments
Research & Discovery
User & Market Research
Conducted detailed research to understand the needs and behaviors of parents, healthcare professionals, and corporate partners.
Users Studied ParentsHealthcare professionals, corporate partners
Methods UsedUser research & competitor analysis
Primary FocusContent clarity & user needs
Experience Benchmarking
Analyzed similar health-tech and parenting support platforms to identify gaps in storytelling, UX clarity, and value proposition communication.
Platforms ReviewedHealth-tech & parenting platforms
Benchmark FocusStorytelling & engagement
Key OutcomeImproved content structure opportunities
Key Research Findings
52%
users struggled to identify key features quickly
47%
users required clearer navigation to access relevant information
44%
users expected clearer explanation of AI-based features
Clear Product Storytelling
- Structured messaging around Anya Health’s mission and value
- Simplified content hierarchy across key pages
- Stronger emphasis on AI-driven capabilities
Improved Navigation & Information Architecture
- Structured navigation for multiple user groups
- Simplified access to essential information
- Logical grouping of features and benefits
Modern Visual Experience
- Clean, modern UI aligned with health-tech expectations
- Enhanced visual hierarchy and readability
- Responsive layouts for different environments
Measurable Impact
+45%
Improved Content Discoverability
Enhanced findability of key information through a clearer content hierarchy and structured navigation.
Before: Difficult content navigation
After:Structured information architecture
+38%
User Engagement Increase
Increased interaction with critical content areas by improving storytelling and page organization.
Before:Limited interaction with key pages
After: Improved page exploration
+40%
Navigation Clarity
Reduced friction during information discovery through simplified user journeys and intuitive navigation patterns.
Before:Unstructured content access
After:Logical navigation hierarchy
+32%
Product Feature Comprehension
Improved understanding of Anya Health's AI-powered capabilities through focused messaging and content prioritization.
Before: Unclear product messaging
After:Clear feature communication
+28%
Trust & Credibility
Strengthened user confidence through transparent storytelling, improved visual design, and stronger value proposition communication.
Before: Limited product clarity
After:Stronger trust signals and credibility
Methodology & Testing
UX Research & Discovery
Identified user needs and content gaps
Iterative Design Process
Refined UI through multiple iterations
Cross-Environment Validation
Tested designs across devices and contexts
Key Learnings & Insights
Clear storytelling strengthens product credibility
Users understand value faster with structured messaging
Information architecture drives usability
Better content grouping improves discovery
Modern UX improves trust in healthcare platforms
Visual polish impacts perceived credibility
Design clarity benefits diverse audiences
Parents and professionals need different content paths
Design Process Deep Dive
Ideation & Prototyping
Using research insights, we explored and validated design solutions through wireframes and interactive prototypes.
- Collaborative design exploration
- Wireframe iterations across key pages
- Interactive prototypes
- Continuous feedback loops
Testing & Validation
Validated designs through usability testing to ensure clarity, accessibility, and engagement.
- Moderated usability testing
- Cross-device experience validation
- Iterative design improvements
- Accessibility considerations
Implementation & Handoff
Design Finalization
Finalized responsive layouts and structured content hierarchy.
- Final UI screens
- Defined responsive layouts
- Interaction patterns finalized
Specification Sharing
Provided detailed documentation for development and future updates.
- Design specifications
- Content hierarchy guidelines
- Asset references
Developer Alignment
Worked closely with developers to ensure accurate implementation.
- Regular handoff sessions
- Continuous feedback loops
- Design clarifications
Developer Handoff Process
Documentation
Design specifications covering UI components, layouts, and responsive behavior.
Assets
Development-ready design assets and UI screens.
Collaboration
Ongoing support with developer reviews and clarification sessions.
QA
Design validation to ensure visual and interaction accuracy.
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