UI & Visual Design

Thoughtful visual design that elevates product quality while supporting usability, accessibility, and long-term design system integrity.

Clarity in every pixel
System-level consistency
Accessible by default

Book Discovery Call

We craft visual interfaces that balance aesthetics with usability. From color systems to micro-interactions, every design decision is rooted in accessibility, scalability, and brand alignment.

Web UI

Responsive interfaces optimized for desktop and tablet experiences.

Mobile UI

Native iOS and Android patterns with touch-optimized interactions.

Branding & Guidelines

Visual identity systems with comprehensive brand documentation.

Design Tokens

JSON-based token systems for scalable, maintainable design.

Visual Language System

A unified design language built on tokens, ensuring consistency across platforms and teams.

Color System

4.5:1 on white

Primary 900

#171717

7.0:1 on white

Primary 700

#404040

4.6:1 on white

Primary 500

#737373

3.1:1 on white

Primary 300

#d4d4d4

Background

Primary 100

#f5f5f5

All text colors meet WCAG 2.2 AA contrast requirements

Typography Scale

Heading 1

60px / 3.75rem · Line height 1.2 · Weight 600

Heading 2

48px / 3rem · Line height 1.3 · Weight 600

Heading 3

36px / 2.25rem · Line height 1.4 · Weight 600

Heading 4

24px / 1.5rem · Line height 1.5 · Weight 600

Body Regular

16px / 1rem · Line height 1.6 · Weight 400

Caption

14px / 0.875rem · Line height 1.5 · Weight 400

RTL support: text-align mirrored, line-height preserved

Spacing & Grid

Baseline Grid: 8px

4px / 0.25rem

8px / 0.5rem

12px / 0.75rem

16px / 1rem

24px / 1.5rem

32px / 2rem

Grid Breakpoints:

Desktop (1440px) 12 cols · 80px margin · 24px gutter

Tablet (768px) 8 cols · 64px margin · 20px gutter

Mobile (375px) 4 cols · 24px margin · 16px gutter

Iconography

House

User

Settings

Alert

24×24px base size, scales to 16px and 32px
2px stroke weight for consistency
Font Awesome Solid for primary actions
RTL: directional icons mirrored automatically

Token Mapping Sample

{
  "color": {
    "primary": {
      "900": "#171717",
      "700": "#404040",
      "500": "#737373"
    }
  },
  "spacing": {
    "xs": "0.25rem",
    "sm": "0.5rem",
    "md": "1rem",
    "lg": "1.5rem"
  },
  "typography": {
    "h1": {
      "size": "3.75rem",
      "weight": "600",
      "lineHeight": "1.2"
    }
  }
}

Tokens are the single source of truth for all design decisions

Component Gallery

Comprehensive UI components with states documented for seamless implementation.

Buttons

Default

Hover

Focus

Disabled

Secondary

Icon Button

Min tap target: 44x44px · Focus visible: 2px ring · ARIA: role="button"

Input Fields

Default

Focus

Error

Success

Disabled

With Icon

Min tap target: 44x44px · Focus visible: 2px ring · ARIA: role="button"

Cards

Card Title

Short description goes here.

Card Title (Hover)

Short description goes here.

Card Title (Focus)

Short description goes here.

Keyboard navigable · Focus visible · Semantic HTML with proper heading hierarchy

Tables

Name	Role	Status
John Doe	Designer	Active
Jane Smith	Developer	Inactive
Bob Johnson	Manager	Active

Semantic table markup · Sortable headers with ARIA · Responsive: horizontal scroll on mobile

Alerts & Notifications

Success

Your changes have been saved successfully.

Error

There was a problem processing your request.

Warning

Please review your input before submitting.

Info

New features are now available in your dashboard.

Navigation

Keyboard: arrow keys + Enter · ARIA: aria-current for active state

Motion & Microinteraction Principles

Purposeful motion that guides users and provides feedback without distraction.

Duration Tiers

InstantHover states, focus rings

0ms

QuickButton press, toggle

100ms

StandardToasts, dropdown

200ms

ModerateModal open/close

300ms

SlowPage transition

500ms

Easing Curves

Ease-incubic-bezier(0.4, 0, 1, 1)

Elements entering the screen

Ease-outcubic-bezier(0, 0, 0.2, 1)

Elements exiting the screen

Ease-in-outcubic-bezier(0.4, 0, 0.2, 1)

Elements moving within the screen

Button Press

Scale down 0.98 · 100ms · ease-out

Toast Notification

Slide + fade • 200ms • ease-out

Modal Open

Fade + scale • 300ms

Skeleton Loader

Shimmer animation • 1500ms loop

Performance & Accessibility

Performance Constraints

Target 60fps for all animations
Use transform & opacity for GPU acceleration
Avoid animating layout properties
Debounce scroll-triggered animations

Accessibility Fallbacks

Respect prefers-reduced-motion
Instant transitions for reduced motion users
Never rely on motion alone
RTL: mirror directional animations

@media (prefers-reduced-motion: reduce) {
  * {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}

Accessibility & Contrast

WCAG 2.2 AA compliance verified across all color combinations and interaction patterns.

Contrast & Legibility

Aa

Primary text on white#171717 on #ffffff

✓16.9:1
AAA

Aa

Secondary text on white#4A0A40 on #ffffff

✓10.4:1
AAA

Aa

Tertiary text on white#37B37E on #ffffff

✓4.6:1
AA

Aa

White text on dark#ffffff on #171717

✓16.9:1
AAA

Text Size Guidelines

Minimum 16px (1rem) body text
Line height: 1.5–1.6 for body, 1.2–1.3 for headings
Line length: 50–75 characters
RTL: text-align mirrored, letter spacing preserved

Related Services

A11y Audit & Remediation

Comprehensive accessibility testing and fixes.

Learn more /services/performance-accessibility/a11y-audit/

Performance & Core Web Vitals

Optimize LCP, FID, CLS for better UX.

Learn more /services/performance-accessibility/performance-core-web-vitals/

Interaction Accessibility

Focus Order

1Skip to content link
2Logo / Home link
3Primary navigation
4Search button
5Language toggle
6Main CTA buttons

Keyboard Paths

Tab
Navigate forward through interactive elements
Shift + Tab
Navigate backward through elements
Enter
Activate buttons and links
Space
Activate buttons, toggle checkboxes
Esc
Close modals and dropdowns
↑ ↓
Navigate dropdown menus and select options

Error Messages

Email * Please enter a valid email address

Inline validation with clear, actionable messages
aria-invalid and aria-describedby for screen readers
Color + icon to convey error state

Featured Case Studies

Real projects. Real impact.

View all Case Studies

Tooling & Hand‑off

Seamless integration with your existing development workflow.

Design & Collaboration Tools

Figma

Design & prototyping

MS 365

Docs & collaboration

SharePoint

Asset management

File Naming Conventions

component-name_state_breakpoint.svg

Icons

page-name_desktop_2x.png

Mockups

tokens-color.json

Design tokens

Hand-off Package

Versioning
Figma branching with tagged releases for each milestone.
Developer Specs
Pixel-perfect measurements, spacing, and redlines.
Accessibility Annotations
ARIA labels, roles, and keyboard interaction notes.
Design Tokens Format
JSON or CSS variables for seamless integration.

View Hand‑off Template

Post-Launch Support

30-day bug fixes
Analytics review
Iteration planning

Deliverables Inventory

Complete design artifacts ready for development handoff.

Style Guide

Complete visual language documentation with usage rules.

Component Library

Figma library with all components, variants, and states.

Design Tokens (JSON)

Machine-readable tokens for colors, typography, spacing.

Redlines & Specs

Annotated designs with measurements and spacing.

Icon Set

Optimized SVG icons with consistent sizing and style.

Imagery Pack

Curated photos, illustrations, and placeholder assets.

Imagery Pack

Easing curves, durations, and animation guidelines.

Download Sample Packet

See what a complete UI design deliverable looks like. Download our sample packet with anonymized client work.

UI & Visual Design

Web UI

Mobile UI

Branding & Guidelines

Design Tokens

Visual Language System

Color System

Primary 900

Primary 700

Primary 500

Primary 300

Primary 100

Typography Scale

Heading 1

Heading 2

Heading 3

Heading 4

Body Regular

Caption

Spacing & Grid

Iconography

Token Mapping Sample

Buttons

Input Fields

Cards

Card Title

Card Title (Hover)

Card Title (Focus)

Tables

Alerts & Notifications

Navigation

Modals

Modal Title

Duration Tiers

Easing Curves

Button Press

Toast Notification

Modal Open

Skeleton Loader

Performance & Accessibility

Performance Constraints

Accessibility Fallbacks

Contrast & Legibility

Text Size Guidelines

Related Services

Interaction Accessibility

Focus Order

Keyboard Paths

Error Messages

Featured Case Studies

Tooling & Hand‑off

Design & Collaboration Tools

Figma

MS 365

SharePoint

File Naming Conventions

Hand-off Package

Versioning

Developer Specs

Accessibility Annotations

Design Tokens Format

Post-Launch Support

Deliverables Inventory

Style Guide

Component Library

Design Tokens (JSON)

Redlines & Specs

Icon Set

Imagery Pack

Imagery Pack

Download Sample Packet

Request Proposal UI & Visual Design

Locations we are in

United States

San Diego

Boston

UAE

Dubai

India

Indore

Locations we
are in