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Retail

Designing a Smarter Kitchen Experience

Designing an intuitive culinary app that helps users track ingredients, reduce food waste, and discover personalized meal ideas through seamless UX.Built both user-facing and admin experiences from concept to delivery.

+38%

Increase in task completion rate

+32%

Improvement in feature discoverability

27%

Reduction in user drop-offs
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CLIENT
Stash – Smart Kitchen Companion
TEAM
UX Designer, UI Designer, Product Stakeholder

Services Used

UI & Visual Design
the problem

The Challenge

Stash was a relatively new concept in the culinary app space, combining inventory tracking with personalized recipe suggestions. The primary challenge was to design an experience that felt powerful yet effortless for users with varying cooking habits. 

In addition, the client provided early-stage wireframes that lacked clarity, scalability, and user flow alignment—requiring structural and usability refinements without deviating from the core product vision. 

Key Pain Points Identified 

  • Lack of clarity in ingredient-to-recipe flow 
  • Overwhelming feature set for first-time users 
  • Poor hierarchy in existing wireframes 
  • No clear differentiation between locked and flexible items 
  • Complex admin workflows with limited visibility 

Research & Discovery

User Interviews

User Interviews

Interviewed users to understand kitchen habits, cooking behavior, and key pain points in meal-planning.

Participants24
Age Range22-24
Mobile Users92%
Experience Analysis

Analytics & Competitive Review

Reviewed user behavior and leading culinary apps to uncover usability gaps in inventory and recipe flows.

Apps Analyzed10+
Journeys ReviewedJourneys Reviewed
Key Drop-offsIngredient tracking & preferences

Key Research Findings

64%

Users prefer recipe suggestions based on available ingredients

52%

Users abandon apps with complex onboarding

41%

Users expect dietary preferences to persist across sessions

Our Solution

We designed a clean, scalable UI that balances powerful functionality with ease of use—making meal planning intuitive while keeping inventory management effortless. 

Vector (8)
Smart Inventory Management
  • Track available ingredients in real time 
  • Lock frequently used items for quick access 
  • Visual indicators for low or missing ingredients 
Integrated Support Access
Personalized Meal Planning
  • Recipe suggestions based on available items 
  • Dietary preference setup (restrictions & favorites) 
  • Meal queue for planning ahead 
Group (1)
Robust Admin Portal
  • User management dashboard 
  • Communication tools for emails and notifications 
  • Centralized control over app data and content 

Measurable Impact

 Task completion rate
+38%

Task completion rate

Before:54%
After:92%
 Feature discoverability
+32%

Feature discoverability

Before:46%
After:78%
Drop-off during onboarding
–27%

Drop-off during onboarding

Before:49%
After:22%
Time to Feature Discovery
+35%

Engagement with recipe suggestions

Admin task efficiency
+29%

Admin task efficiency

Methodology & Testing

Usability Testing

Usability Testing

Iterative validation of core user flows

Heuristic Evaluation

Heuristic Evaluation

Identified clarity and consistency gaps

Design Reviews

Design Reviews

Continuous stakeholder alignment

testimonial-element-top
“Galaxy UX Studio translated our vision into an intuitive and scalable product. The attention to detail in both user and admin experiences was exceptional.”
Stash

Stash

Key Learnings & Insights

Progressive disclosure reduces cognitive load

Introducing features gradually improved onboarding success.

Ingredient-first thinking drives engagement

Users relate better to what they already have.

Admin UX matters as much as user UX

Efficient backend tools improved overall product health.

Flexibility is critical in lifestyle apps

Lock/unlock mechanisms empowered user control.

Design Process Deep Dive

Discovery & Research

Discovery & Research

We followed a structured, user-centered design process to ensure clarity, usability, and scalability across both the user app and admin portal.

  • User flows, wireframes, and interactive prototypes
  • High-fidelity UI design and visual refinement
  • Validation through usability testing and iteration
  • Design system creation for consistency and scale
Ideation & Prototyping

Ideation & Prototyping

Using insights from research, we explored and validated multiple solution approaches through rapid ideation and iterative prototyping. 

  • 3 rounds of collaborative ideation workshops 
  • 15+ wireframe iterations across key user flows 
  • Interactive prototypes tested with users 
  • Ongoing stakeholder feedback and refinements 
Testing & Validation

Testing & Validation

Before launch, we validated design decisions through usability testing and quantitative evaluation to ensure the experience worked effectively in real-world scenarios. 

  • 18 moderated usability testing sessions 
  • Unmoderated testing with 200+ participants 
  • A/B testing for key design decisions 
  • Accessibility testing and compliance checks 

Implementation & Handoff

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Design System

Created a comprehensive design system to ensure consistency and scalability across all touchpoints. 

  • 50+ reusable UI components 
  • Design tokens library 
  • Figma component library 
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Responsive Design

Optimized experiences across devices with a mobile-first and progressively enhanced approach. 

  • Mobile-first layouts 
  • Tablet optimization 
  • Desktop enhancements 
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Accessibility

Ensured WCAG 2.1 AA compliance to deliver an inclusive experience for all users. 

  • Screen reader support 
  • Keyboard navigation 
  • Color contrast compliance 

Developer Handoff Process

Documentation

Comprehensive design specifications covering layouts, interactions, and edge cases.

Assets

Optimized images, icons, and reusable UI components for efficient development.

Collaboration

Continuous collaboration through regular stand-ups and implementation support.

QA

Design review and testing support to ensure accurate implementation.
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INC 5000
Clutch
Viva Pulse
Forbes 100

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