Discovery & Research
A structured UX process aligning user needs with business goals across discovery, structure, and visual design.
- UX discovery & research
- Information architecture
- Wireframing & prototyping
- High-fidelity UI design
CLIENT
Koobrik AI Creative Management Platform
TEAM
Account Manager: Rajat ,Project Manager: Chidambharam ,UX Lead: Kalaivanan ,Designer: Rajeshwaran
Services Used
The Challenge
Koobrik AI’s existing platform struggled to support the complex workflows of entertainment production teams. Users faced difficulties navigating the system, tracking scripts, and managing creative assets across multiple projects.
The absence of a unified dashboard, role-based visibility, and structured asset organization resulted in data silos, reduced productivity, and limited collaboration across teams.
Key Pain Points
- Outdated and non-intuitive interface
- No centralized view of projects and deadlines
- Poor organization of scripts and creative assets
- Limited visibility into progress and ownership
- Lack of role-based personalization
Research & Discovery
UX Discovery
Conducted discovery sessions to understand writing, review, and production workflows. Identified key pain points through discussions and heuristic evaluation.
Discovery SessionsCross-functional workshops
Workflows ReviewedWriting, review & production
Key GapsUsability & process gaps
Competitive Insights
Analyzed creative and media tools to benchmark features and identify opportunities. Mapped the end-to-end script lifecycle through customer research.
Competitor Review Creative platforms
Research FocusScript lifecycle
InsightsFeature gaps
Key Research Findings
55%
Users struggled to track script status across projects
48%
Inefficiency caused by fragmented asset storage
42%
Users needed clearer ownership and task visibility
Before & After
Before
After
Before
Fragmented navigation, unclear status, and siloed assets.
Click to view full screen
After
Centralized dashboards, structured assets, and clear timelines.
Click to view full screen
Smart Script Management
- Centralized script repository
- Version control and tagging
- Real-time collaboration support
Personalized Dashboards
- Role-based insights and actions
- Clear project summaries
- Faster decision-making
Scalable Design System
- Consistent visual language
- Modular components
- Future-ready UI foundation
Measurable Impact
+50%
Workflow Efficiency
Improved operational flow through structured processes and better coordination.
Before:Manual coordination
After:Structured workflows
+45%
Team Collaboration Clarity
Enhanced transparency in ownership and responsibilities across teams.
Before:Ownership confusion
After:Clear roles & timelines
−40%
Time Spent Managing Assets
Reduced effort in locating and organizing project files.
Before:Fragmented storage
After:Centralized access
+38%
Project Visibility
Greater tracking and monitoring of ongoing initiatives.
Before:Limited tracking
After:Visual timelines
+35%
User Engagement
Increased interaction through improved usability and design.
Before:Low interaction
After:Intuitive, modern UI
+30%
Process Adoption
Higher adoption rates driven by simplified workflows and clearer guidance.
Before:Inconsistent usage
After:Standardized processes
Methodology & Testing
UX Discovery & Evaluation
Identified workflow and usability gaps
Iterative Prototyping
Validated improvements across multiple iterations
Design–Development Collaboration
Ensured feasibility and consistency
“The redesigned platform significantly improved how our teams manage scripts and collaborate across projects.”
Koobrik AI Team
Key Learnings & Insights
Creative workflows need structure
Flexibility must be supported by clarity
Dashboards drive accountability
Visibility improves ownership
Design systems enable scale
Essential for evolving creative platforms
IA is critical for complex tools
Organization reduces cognitive load
Design Process Deep Dive
Ideation & Prototyping
Collaborative ideation and prototyping that turns insights into validated solutions before development.
- Design workshops & concept exploration
- User flows & wireframing
- Interactive prototypes
- Usability testing & iteration
Testing & Validation
Before launch, we validated solutions through structured usability testing and experimentation to ensure real-world performance.
- 18 moderated usability sessions
- Unmoderated testing with 200+ participants
- A/B testing of key decisions
- Accessibility and compliance validation
Implementation & Handoff
Iterative Design Delivery
Multiple validation cycles
Developer Coordination
Continuous alignment during build
Documentation Delivery
Handoff materials for future enhancements
Developer Handoff Process
Handoff Overview
Organized design delivery for smooth development.
Annotated Design Files
Figma files with interaction notes and specifications.
Design System Documentation
Component guidelines with states and usage rules.
Prototypes & Workflows
Interactive prototypes and clear user flows.
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