UX Steps Taken
- Heuristic evaluation and research
- Wireframing for multiple regions
- High-fidelity UI design for desktop and mobile
- Iterative prototype testing
CLIENT
Juara Skin Care
TEAM
UX Designer, UI Designer
Services Used
The Challenge
Juara’s country-specific e-commerce sites (Indonesia, New Zealand, USA) suffered from inconsistent design and fragmented user experiences. Customers faced navigation issues and brand inconsistencies due to the lack of cohesive style guides and interaction patterns.
Key Pain Points
- Fragmented branding across regions
- Navigation difficulties affecting user journeys
- Inconsistent UI components
- Lack of cohesive style guide and design system
- Cross-platform usability issues
Research & Discovery
Usability & UX Review
Focused on identifying usability gaps and flow issues across the Juara Skincare experience.
Research AreasRegional heuristics, navigation, and checkout flows.
Key FindingsDiscoverability, navigation, and checkout issues.
Accessibility ChecksReadability, contrast, and interaction clarity.
User Behavior & Market Insights
Studied regional user expectations and content patterns to align the experience with user needs and industry benchmarks.
Analysis FocusUser preferences, discovery, and purchase flow.
Insights IdentifiedClear info, simple navigation, better trust.
Design OutcomeResearch-driven web and mobile wireframes.
Key Research Findings
~14%
Friction in product discovery across regions
~12%
Inconsistent interactions reducing conversion potential
~13%
Opportunity to streamline multi-region navigation
Before & After
Before
After
Before
Fragmented sites with inconsistent UI and branding
Click to view full screen
After
Unified, intuitive, and brand-consistent e-commerce experience
Click to view full screen
Regional UX Optimization
- Tailored designs for Indonesia, New Zealand, and USA
- Localized content and interactions
- Improved navigation and purchase flows
Unified Design System
- Comprehensive style guide covering typography, colors, and UI elements
- Cohesive interaction patterns across regions
- Future-proofed for scalable updates
Polished Web & Mobile Screens
- Desktop and mobile optimized interfaces
- Intuitive shopping experience
- Consistent brand identity and aesthetic
Measurable Impact
+13%
Task Completion
Improved navigation and product discovery
Before:70%
After:83%
–10%
Navigation Friction
Streamlined multi-region flows
Before:30%
After:20%
+12%
Customer Satisfaction
Cohesive design and intuitive UX
Before:68%
After:80%
+11%
Conversion Readiness
Optimized purchase paths across platforms
Before:65%
After:76%
+13%
Component Reusability
Unified design system for all regions
Before:0%
After:13%
Methodology & Testing
Heuristic Evaluation
Identified regional UX issues
Wireframe & Prototype Testing
Iterative validation for web and mobile
Multi-Region Usability Testing
Collected feedback from representative users
Key Learnings & Insights
Regional Customization Enhances UX
Tailored experiences improve user engagement
Consistency Builds Trust
Unified design system reduces confusion and errors
Iterative Testing Reduces Friction
Feedback-driven iterations improve satisfaction
Scalable Design Enables Growth
Reusable components simplify future updates
Design Process Deep Dive
Deliverables
- Style guide and design system
- Wireframes and high-fidelity screens
- Final web and mobile screens
- Regional UX adjustments
Notable Decisions
- Balanced brand identity with regional usability
- Optimized purchase flows for diverse audiences
Implementation & Handoff
Design Documentation
Annotated regional workflows and screens
Component Library
Reusable UI elements
Compliance Guidelines
Developer alignment
Developer Handoff Process
Documentation
Annotated screens and component guidelines explaining design behavior and usage.
Assets
Final UI screens, design system components, icons, and interaction prototypes.
Collaboration
Structured walkthroughs and regular syncs to clarify interactions and resolve queries.
QA
Design reviews to ensure accurate implementation, consistency, and device states.
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