Elevating user experience & boosting conversions
Revamping the FDM website
UX DesignFigma ToolWebsite
Project overview
Simplifying business management and customer experience through
exceptional UX.
FDM Group is a B2B and B2C website that acts as a medium between Graduates, Undergraduates, Ex-Forces, and returners whom they recruit and train based on the clients requirements and help get their jobs done. The main motto of FDM is to bring skilled people together to create careers and bridge the digital skill gap.
Problem
We picked out the issues that needed to be addressed before beginning the redesigning process based on client input and our first website assessment and research.
- The websites have a cluttered and confusing user journey, with limited access to pages.
- The sections lack intuitiveness, making navigation challenging.
- The content is uninspiring and unengaging, failing to captivate readers.
- Clients find the current website design dull and outdated, not aligning with current design trends.
- The website lacks intuitiveness and suffers from inconsistent use of colors and fonts.
Solution
- Simplifying the user journey and improving navigation by streamlining the sections and enhancing their intuitiveness
- Revamping the website design to align with current trends, focusing on making it visually appealing and engaging for clients and customers
- Addressing the issue of excessive static content by restructuring it into more digestible and visually appealing formats
- Ensuring consistent use of colours, fonts, and content visualisation to create a cohesive and user-friendly experience.
Project timeline
The FDM was confineour team did a very comprehensive research over the project to get the best outcome and insights for our client.
User persona
Understanding the target users to inform design decisions.
competitor analysis
where you identify major competitors and research their products, sales, and marketing strategies.
USER EXPERIENCE
rank
Information Architecture
Organizing and structuring content to enhance usability and findability.
web wireframe
Creating a blueprint of the website layout and functionality.
Final web screens
An attractive,
intuitive, accessible, and usable
design for web.
