Elevating user experience & boosting conversions

Revamping the FDM website

UX Design Figma Tool Website

Project overview

Simplifying business management and customer experience through
exceptional UX.

FDM Group is a B2B and B2C website that acts as a medium between Graduates, Undergraduates, Ex-Forces, and returners whom they recruit and train based on the clients requirements and help get their jobs done. The main motto of FDM is to bring skilled people together to create careers and bridge the digital skill gap.


We picked out the issues that needed to be addressed before beginning the redesigning process based on client input and our first website assessment and research.

  • The websites have a cluttered and confusing user journey, with limited access to pages.

  • The sections lack intuitiveness, making navigation challenging.

  • The content is uninspiring and unengaging, failing to captivate readers.

  • Clients find the current website design dull and outdated, not aligning with current design trends.

  • The website lacks intuitiveness and suffers from inconsistent use of colors and fonts.


  • Simplifying the user journey and improving navigation by streamlining the sections and enhancing their intuitiveness

  • Revamping the website design to align with current trends, focusing on making it visually appealing and engaging for clients and customers

  • Addressing the issue of excessive static content by restructuring it into more digestible and visually appealing formats

  • Ensuring consistent use of colours, fonts, and content visualisation to create a cohesive and user-friendly experience.

Project timeline

The FDM was confineour team did a very comprehensive research over the project to get the best outcome and insights for our client.

User persona

Understanding the target users to inform design decisions.

competitor analysis

where you identify major competitors and research their products, sales, and marketing strategies.



Information Architecture

Organizing and structuring content to enhance usability and findability.

web wireframe

Creating a blueprint of the website layout and functionality.

Final web screens

An attractive,
intuitive, accessible, and usable
design for web.


Tell us how we can help you and we can create something amazing together!

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