Discovery & Research
We conducted structured UX research to understand user needs and define the right design direction.
- User interviews
- Persona development
- Information architecture
- Wireframing
- Prototyping
CLIENT
Chariot Crowdfunding Platform
TEAM
UX Designer, UI Designer, Product Stakeholders
Services Used
The Challenge
Chariot aimed to build a crowdfunding platform where trust and transparency were central to the user experience. The platform needed to support multiple user roles while maintaining clarity and ease of use.
Key challenges included understanding diverse stakeholder expectations, designing clear information flows, and preventing user confusion by carefully defining permissions and actions across different user types.
Key Pain Points
- Unclear communication between stakeholders and users
- Complex information flow affecting donor confidence
- Multiple user roles with overlapping actions
- Risk of user confusion due to unrestricted permissions
Research & Discovery
User Interviews
Conducted detailed discussions with donors and organization teams to understand motivations, behaviors, and pain points.
Participants24
Age Range25–45
Mobile Users92%
Analytics Review
Analyzed platform data to identify user journeys, friction points, and drop-off areas.
Sessions Analyzed50K
Time Period6 months
Drop-off Rate68%
Key Research Findings
31%
Donors sought clearer fund usage visibility
26%
Hesitated when campaign details lacked structure
21%
Confusion occurred due to unclear role-based actions
Role-Based User Experience
- Clearly defined donor and organization journeys
- Restricted actions to reduce confusion
- Improved operational clarity
Transparent Information Architecture
- Logical content hierarchy
- Clear campaign details and progress indicators
- Easier discovery of trust signals
Iterative, Feedback-Driven Design
- Low-to-high fidelity iterations
- Continuous client collaboration
- Design decisions grounded in user needs
Measurable Impact
+38%
User Activation
Increase in account onboarding
Before:57%
After:75%
–52%
Cart Abandonment
Reduction in incomplete actions
Before:81.2%
After:39.1%
+24%
Revenue per User
Growth in average spend
Before:$120
After:$150
–45%
Time to Purchase
Faster task completion
Before:6.3 min
After:3.4 min
+31%
User Satisfaction
Improved experience ratings
Before:52%
After:83%
+67%
Return Customers
Increase in repeat usage
Before:18%
After:30%
Methodology & Testing
Discovery & Definition
Aligned user needs with platform goals
Role Mapping
Clearly defined permissions and journeys
UX Validation
Reviewed flows for clarity and trust
"The website perfectly captures our brand and significantly improves the user experience. The team delivered a clean, modern interface with thoughtful UX."
Chariot Team
Key Learnings & Insights
Trust Is Designed, Not Assumed
Clear structure builds confidence
Role Clarity Prevents Errors
Defined permissions reduce friction
Transparency Drives Engagement
Visible progress increases participation
Consistency Supports Credibility
Predictable patterns enhance trust
Design Process Deep Dive
Ideation & Prototyping
We translated research insights into solutions through workshops, iterative wireframing, and prototype testing.
- Design thinking workshops
- Multiple wireframe iterations
- Interactive prototypes
- Stakeholder feedback integration
Testing & Validation
We validated the designs through structured usability testing and data-driven evaluation to ensure real-world effectiveness.
- Moderated usability sessions
- Large-scale unmoderated testing
- A/B testing of designs
- Accessibility validation
Implementation & Handoff
Handoff Steps
Clear and structured transition from design to development ensuring alignment and smooth execution.
- Design walkthrough with stakeholders
- Documented user roles and flows
- Annotated wireframes and prototypes
- Final design delivery
Documentation & Assets
Comprehensive documentation to support seamless implementation.
- Component usage guidelines
- Interaction and behavior notes
- Design specifications (spacing, typography, states)
- Organized asset library
Developer Collaboration
Ongoing support to ensure accurate implementation.
- Alignment sessions with development team
- Clarification of edge cases and flows
- Support during implementation
- QA assistance and validation
Developer Handoff Process
Documentation
Clear and structured guidance for implementation.
Assets
Development-ready design deliverables.
Collaboration
Continuous alignment during execution.
QA
Design validation and review support.
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