Amplify’s existing platform presented usability challenges caused by fragmented workflows and an inconsistent booking experience. Both customers and service providers struggled to complete core tasks efficiently.
These issues led to increased cognitive load, longer task completion times, and operational inefficiencies for businesses managing appointments and services.
Key Pain Points Identified
Evaluated core booking and management tasks to identify navigation issues, redundancy, and cognitive load.
Reviewed customer and service-provider journeys to identify friction points and workflow inefficiencies.
Booking-related steps were redundant
Navigation paths caused user hesitation
Longer task completion time than expected benchmarks
Faster booking and management actions
Fewer abandoned appointment attempts
Reduced user hesitation during task flows
Improved visual predictability across screens
Improved perceived ease of use
Decisions guided by usability principles and behavioral insights
Design refinements through review cycles
Ensured accessibility and interaction clarity
We conducted in-depth research to understand user needs, behaviors, and pain points, forming a strong foundation for design decisions throughout the project.
Using insights from research, we facilitated design thinking workshops to explore solutions and translate ideas into tangible designs. Multiple wireframe and prototype iterations were created and tested to validate assumptions early.
Before launch, we validated design decisions through comprehensive usability testing with real users. The testing approach combined task-based scenarios, qualitative feedback, and quantitative metrics to ensure real-world effectiveness.
Clear documentation with flow references to support smooth development.
Reusable components with clearly defined interaction states.
All assets provided for seamless implementation.
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