A unified & user-centric
e-commerce experience
Website REDESIGN for Juara SKINCARE
UX & UI DesignFigma ToolWebsite
Project overview
Simplifying customer experience through
exceptional UX
JUARA Skincare offers a range of 100% plant-based skincare products. It's an e-commerce platform designed for consumers seeking to integrate the holistic approach of traditional herbal skincare into their daily routine, providing a seamless shopping experience for those looking to purchase natural, effective skincare solutions.
Problem
Juara, a skincare brand with a global presence, embarked on a website revamp project to address usability issues and inconsistencies across its e-commerce platform. Despite its popularity in multiple countries, the website faced challenges in delivering a seamless user experience (UX) and maintaining a uniform look and feel across different regions. Additionally, the lack of cohesive style guides and design systems further compounded the problem, making it difficult to maintain consistency across various iterations of the website.
The challenge was to enhance UX, create uniformity across different country-specific websites, and ensure a smooth and enjoyable shopping experience for customers.
The challenge was to enhance UX, create uniformity across different country-specific websites, and ensure a smooth and enjoyable shopping experience for customers.
Solution
In response to the identified challenges, our team implemented a comprehensive solution to elevate the Juara skincare brand's online presence:
- Conducted heuristic evaluation to identify website usability issues.
- Developed country-specific designs for Indonesia, New Zealand, and the USA.
- Created style guides for consistent branding across all versions.
- Implemented design systems for cohesive user interactions.
- Utilized Shopify to unify shopping experience across regions.
- Enhanced UX through intuitive navigation.
- Designed final screens based on brand identity and user feedback.
Through these efforts, Juara successfully revamped its e-commerce website, achieving a cohesive and user-friendly online shopping experience that resonates with customers across various regions.
Project timeline
A journey of collaboration and execution
Style guide
We love building
design systems that are robust and
future-proof.
Design Style
Creating a visual language
that represents the brand and gives a
cohesive user experience
Final web screens
An attractive,
intuitive, accessible, and usable
design for web.
Final Mobile screens
Showcasing the polished visual design and user interface
for the mobile app.
