We craft visual interfaces that balance aesthetics with usability. From color systems to micro-interactions, every design decision is rooted in accessibility, scalability, and brand alignment.
Web UI
Responsive interfaces optimized for desktop and tablet experiences.
Mobile UI
Native iOS and Android patterns with touch-optimized interactions.
Branding & Guidelines
Visual identity systems with comprehensive brand documentation.
Design Tokens
JSON-based token systems for scalable, maintainable design.
Visual Language System
A unified design language built on tokens, ensuring consistency across platforms and teams.
Color System
4.5:1 on whitePrimary 900
#171717
7.0:1 on whitePrimary 700
#404040
4.6:1 on whitePrimary 500
#737373
3.1:1 on whitePrimary 300
#d4d4d4
BackgroundPrimary 100
#f5f5f5
All text colors meet WCAG 2.2 AA contrast requirements
Typography Scale
Heading 1
60px / 3.75rem · Line height 1.2 · Weight 600
Heading 2
48px / 3rem · Line height 1.3 · Weight 600
Heading 3
36px / 2.25rem · Line height 1.4 · Weight 600
Heading 4
24px / 1.5rem · Line height 1.5 · Weight 600
Body Regular
16px / 1rem · Line height 1.6 · Weight 400
Caption
14px / 0.875rem · Line height 1.5 · Weight 400
RTL support: text-align mirrored, line-height preserved
Iconography
- 24×24px base size, scales to 16px and 32px
- 2px stroke weight for consistency
- Font Awesome Solid for primary actions
- RTL: directional icons mirrored automatically
Spacing & Grid
Desktop (1440px) 12 cols · 80px margin · 24px gutter
Tablet (768px) 8 cols · 64px margin · 20px gutter
Mobile (375px) 4 cols · 24px margin · 16px gutter
Token Mapping Sample
{
"color": {
"primary": {
"900": "#171717",
"700": "#404040",
"500": "#737373"
}
},
"spacing": {
"xs": "0.25rem",
"sm": "0.5rem",
"md": "1rem",
"lg": "1.5rem"
},
"typography": {
"h1": {
"size": "3.75rem",
"weight": "600",
"lineHeight": "1.2"
}
}
}Component Gallery
Comprehensive UI components with states documented for seamless implementation.
Buttons
Min tap target: 44x44px · Focus visible: 2px ring · ARIA: role="button"
Input Fields
Min tap target: 44x44px · Focus visible: 2px ring · ARIA: role="button"
Cards
Card Title
Short description goes here.
Card Title (Hover)
Short description goes here.
Card Title (Focus)
Short description goes here.
Keyboard navigable · Focus visible · Semantic HTML with proper heading hierarchy
Tables
| Name | Role | Status | Actions |
|---|---|---|---|
| John Doe | Designer | Active | ••• |
| Jane Smith | Developer | Inactive | ••• |
| Bob Johnson | Manager | Active | ••• |
Semantic table markup · Sortable headers with ARIA · Responsive: horizontal scroll on mobile
Alerts & Notifications
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Navigation
Keyboard: arrow keys + Enter · ARIA: aria-current for active state
Modals
Modal Title
This is a modal dialog preview.
ARIA: role="dialog" · Focus trap · Esc to close · Overlay dismissible
Motion & Microinteraction Principles
Purposeful motion that guides users and provides feedback without distraction.
Duration Tiers
Easing Curves
cubic-bezier(0.4, 0, 1, 1)Elements entering the screen
cubic-bezier(0, 0, 0.2, 1)Elements exiting the screen
cubic-bezier(0.4, 0, 0.2, 1)Elements moving within the screen
Button Press
Scale down 0.98 · 100ms · ease-out
Toast Notification
Slide + fade • 200ms • ease-out
Modal Open
Fade + scale • 300ms
Skeleton Loader
Shimmer animation • 1500ms loop
Performance & Accessibility
Performance Constraints
- Target 60fps for all animations
- Use transform & opacity for GPU acceleration
- Avoid animating layout properties
- Debounce scroll-triggered animations
Accessibility Fallbacks
- Respect prefers-reduced-motion
- Instant transitions for reduced motion users
- Never rely on motion alone
- RTL: mirror directional animations
@media (prefers-reduced-motion: reduce) {
* {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}Accessibility & Contrast
WCAG 2.2 AA compliance verified across all color combinations and interaction patterns.
Contrast & Legibility
AAA
AAA
AA
AAA
Text Size Guidelines
- Minimum 16px (1rem) body text
- Line height: 1.5–1.6 for body, 1.2–1.3 for headings
- Line length: 50–75 characters
- RTL: text-align mirrored, letter spacing preserved
Related Services
Comprehensive accessibility testing and fixes.
/services/performance-accessibility/a11y-audit/Optimize LCP, FID, CLS for better UX.
/services/performance-accessibility/performance-core-web-vitals/Interaction Accessibility
Focus Order
- 1Skip to content link
- 2Logo / Home link
- 3Primary navigation
- 4Search button
- 5Language toggle
- 6Main CTA buttons
Keyboard Paths
- Tab Navigate forward
- Shift + Tab Navigate backward
- Enter Activate buttons and links
- Space Toggle checkboxes
- Esc Close modals and dropdowns
- ↑ ↓ Navigate dropdown menus
Error Messages
Featured Case Studies
Real projects. Real impact.
E-commerce Platform Redesign
Fashion Retailer Mobile Experience
Complete mobile app redesign resulting in 38% increase in conversion rates and 52% reduction in cart abandonment.
SaaS Dashboard Optimization
Analytics Platform Redesign
Simplified complex data visualization leading to 65% increase in daily active users and 40% reduction in support tickets.
Banking App Innovation
Digital Banking Experience
Redesigned mobile banking app with enhanced security and accessibility, achieving 42% improvement in user satisfaction.
Tooling & Hand-off
We work with your existing stack and deliver specs your developers will love.
Design & Collaboration Tools
Design & prototyping
Docs & collaboration
Asset management
File Naming Conventions
component-name_state_breakpoint.svg
Iconspage-name_desktop_2x.png
Mockupstokens-color.json
Design tokensHand-off Specifications
- Version Control
Figma branching with tagged releases for each sprint.
- Developer Specs
Pixel-perfect measurements, spacing, and component states.
- Accessibility Annotations
ARIA roles, labels, and keyboard interaction notes.
- Design Tokens Format
JSON or CSS variables for seamless theme integration.
Post-Launch Support
- 30-day bug fixes
- Analytics review
- Iteration planning
Deliverables Inventory
Complete design artifacts ready for development handoff.
Style Guide
Complete visual language documentation with usage rules.
Component Library
Figma library with all components, variants, and states.
Design Tokens (JSON)
Machine-readable tokens for colors, typography, spacing.
Redlines & Specs
Annotated designs with measurements and spacing.
Icon Set
Optimized SVG icons with consistent sizing and style.
Imagery Pack
Curated photos, illustrations, and placeholder assets.
Imagery Pack
Easing curves, durations, and animation guidelines.
Download Sample Packet
See what a complete design hand-off looks like. Download our sample deliverables packet with anonymized client work.
