ADUGeeks Website Redesign - Galaxy UX Studio

The Challenge

ADUGeeks’ website was underperforming due to poor navigation, low readability, and limited accessibility features. Users struggled to find relevant information, resulting in frustration and low engagement.

The design also felt visually outdated and did not align with modern expectations, weakening brand credibility and failing to clearly communicate the company’s end-to-end ADU expertise.

Key Pain Points Identified

Low user satisfaction (2.5 / 5 rating)
No global search functionality
Inadequate navigation structure
Poor text readability and accessibility
Outdated visual design

Research & Discovery

Usability & Heuristic Review

Evaluated the existing website to identify usability blockers, navigation issues, and accessibility gaps across key user flows.

Heuristic AreasNavigation, CTAs, Forms, Consistency

Key Issues FoundDiscoverability & clarity

Accessibility FocusReadability & contrast

Competitive & Content Analysis

Analyzed competitors in the ADU and construction space and reviewed content structure to identify industry standards and improvement opportunities.

Benchmark CriteriaUX patterns, content clarity, trust signals

Content Gaps IdentifiedService explanation, pricing clarity

Opportunity AreasSimplified navigation & clearer messaging

Key Research Findings

55%

Users struggled to locate service information

46%

Navigation-related friction across primary journeys

40%

Readability issues affecting content comprehension

Before & After

Before

After

Fragmented navigation, dense content, outdated visual language

Click to view full screen

Streamlined navigation, improved readability, modern and accessible UI

Click to view full screen

Improved Navigation

Streamlined site structure
Clear service categorization
Reduced cognitive load

Enhanced Readability & Accessibility

Improved typography and contrast
Clear content hierarchy
Better information scalability

Modern Visual Refresh

Contemporary UI aligned with brand values
Cleaner layouts with focused content blocks
Improved trust and credibility perception

Measurable Impact

+75%

User Satisfaction Improvement

+48%

Navigation efficiency

+60%

Overall usability score

+42%

Content readability improvement

−35%

User drop-offs during exploration

Methodology & Testing

Heuristic Evaluation

Identified usability and accessibility gaps

Competitor Analysis

Benchmarked against industry standards

Iterative Design Refinement

Continuous improvements across key layouts

“The redesign helped us present our services more clearly and improved how users interact with our platform.”

ADUGeeks Team

Key Learnings & Insights

Navigation clarity directly impacts trust

Users engage more when paths are obvious

Readability is usability

Clear text hierarchy reduces friction

Modern UI boosts credibility

Visual freshness influences perception

Accessibility improves overall UX

Inclusive design benefits all users

Design Process Deep Dive

Discovery & Research

We followed a structured UX process to improve usability, clarity, and accessibility while aligning business goals with user needs.

UX audit and usability review across key pages
Information architecture restructuring to improve findability
High-fidelity UI design focused on clarity and consistency
Accessibility-first layout and content decisions

Ideation & Prototyping

Using insights from research, we facilitated collaborative ideation sessions to explore solutions and translate ideas into testable designs. Multiple iterations of wireframes and prototypes were created and validated with stakeholders to refine assumptions early.

3 rounds of collaborative ideation and design workshops
15+ low- to mid-fidelity wireframe iterations
Interactive prototypes for key user journeys and flows
Continuous stakeholder feedback and iteration cycles

Testing & Validation

Before launch, we validated design decisions through structured usability testing with real users. The testing approach combined qualitative feedback and quantitative metrics to ensure the solution performs effectively in real-world scenarios.

18 moderated usability testing sessions with target users
Unmoderated testing with 200+ participants for scale validation
A/B testing of key flows and critical design decisions
Accessibility testing and compliance validation

Implementation & Handoff

Design Finalization

Finalized and approved high-fidelity screens to ensure design readiness for development and consistency across all flows.

Approved high-fidelity UI screens
Final design validations completed
Ready-for-development handoff

Specification Sharing

Provided clear and detailed design specifications to support accurate and efficient development.

Layout, spacing, and typography guidelines
Interaction and behavior documentation
Responsive and state-based specifications

Developer Collaboration

Worked closely with developers throughout implementation to ensure design intent was preserved.

Ongoing support during development
Clarifications and quick iterations
UI review and feedback cycles

Developer Handoff Process

Documentation

Comprehensive design specifications with annotated screens, interaction details, and component usage guidelines.

Assets

Optimized design assets including images, icons, and reusable components for efficient development.

Collaboration

Continuous collaboration with developers through regular syncs to address queries during implementation.

QA

Design reviews and testing support to ensure accurate implementation and visual consistency.

From outdated to outstanding UX