Banking reimagined for SENB Bank: Innovation for Fintech

UI & UX Design Figma Tool Mobile App Web Design

Project overview

A comprehensive redesign to enhance the UX of the digital banking

SENB Bank, who's majority of the customer base is aged 45+, desires to drive down its demographics to prioritize individuals falling in the 25-45 age bracket — which entails a fresh, modern overhaul of its entire website — making it more intuitive, resourceful, and easy to use.
The bank also aims to grow its customer base in two new areas, namely, Business Customers and Small Investment Customers.


Through a comprehensive usability evaluation of the existing SENB site, we identified areas for improvement to enhance user satisfaction and experience. Key issues included the absence of a fixed header, resulting in navigation confusion, and the lack of visual indication for selected tabs, leading to uncertainty about displayed information. Additionally, high cognitive load was observed throughout the website, necessitating content restructuring. Furthermore, the error prevention mechanism proved ineffective, as users were only informed of errors after committing them. Addressing these concerns was crucial to optimize the site's usability and provide a seamless user experience.


The Agile UX design process consists of 6 building blocks (or stages), namely: Discover, Define, Design, Develop, Deploy, and Drive.

We employ these in our design cycle to ensure intuitive and pleasurable experience for users — this helps us right from understanding the context to conducting accessibility and usability tests.

Project timeline

Consistent sequence of process from
research to final delivery for better
UX experience

User persona

Understanding the needs and pain points of
the target audience.

Information Architecture

Organizing and structuring content to enhance
usability and findability.


designs for a accurate
user experience.


Documenting design guidelines for color, typography, and
other visual elements.

Design components

Creating reusable design elements for
consistency and efficiency.

Final Web screen’s

An attractive,
intuitive, accessible, and usable
design for web.

Final App screen’s

An attractive,
intuitive, accessible, and usable
design for mobile.


Tell us how we can help you and we can create something amazing together!

  • This field is for validation purposes and should be left unchanged.