Project overview
SENB Bank, who's majority of the customer base is aged 45+, desires to drive down its demographics to prioritize individuals falling in the 25-45 age bracket — which entails a fresh, modern overhaul of its entire website — making it more intuitive, resourceful, and easy to use.
The bank also aims to grow its customer base in two new areas, namely, Business Customers and Small Investment Customers.
PROBLEM
Through a comprehensive usability evaluation of the existing SENB site, we identified areas for improvement to enhance user satisfaction and experience. Key issues included the absence of a fixed header, resulting in navigation confusion, and the lack of visual indication for selected tabs, leading to uncertainty about displayed information. Additionally, high cognitive load was observed throughout the website, necessitating content restructuring. Furthermore, the error prevention mechanism proved ineffective, as users were only informed of errors after committing them. Addressing these concerns was crucial to optimize the site's usability and provide a seamless user experience.
SOLUTION
The Agile UX design process consists of 6 building blocks (or stages), namely: Discover, Define, Design, Develop, Deploy, and Drive.
We employ these in our design cycle to ensure intuitive and pleasurable experience for users — this helps us right from understanding the context to conducting accessibility and usability tests.
Project timeline
wireframe
Styleguide
Design components
Final Web screen’s
Final App screen’s
Tell us how we can help you and we can create something amazing together!
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Galaxy Weblinks, Inc. 3526 Buck Ridge Ave, Carlsbad CA, USA 92010
Galaxy Weblinks, 307 Bansi Trade Center, Indore, MP, India 452001
Galaxy Weblinks, Elcot IT Park, Illanthai Kulam, Madurai, TN, India 625020
