Redesigning for Success


  • UI & UX Design
  • Sketch Tool
  • Web Portal

Project overview

Over a 7-year partnership, we collaborated with NETGEAR to enhance their SMB model through UX/UI design interventions. We contributed in developing a cloud-based solution called NETGEAR Insight, offering seamless setup and configuration for Insight Managed Access Points, Switches, and ReadyNAS devices. We successfully created a unified ecosystem that integrated both hardware and software offerings, simplifying networking complexity and providing advantages such as unified setup, ongoing maintenance, remote access, scalability, and reliability.


NETGEAR had multiple products that constantly underwent upgrades and feature updates. Small team size and ever-expanding product goals made it difficult for them to scale as expected.


We onboarded a team of 4 designers and UX experts, commencing work immediately after finalizing legal agreements. Our dedicated team of 10+ designers seamlessly aligned with NETGEAR's design processes while working on multiple products. Our proposed solution for the Insight web and mobile application involved addressing usability issues, resulting in improved overall usability and navigation.

design process

Our research-driven, collaborative, and
iterative approach.

SPRINT Planning

Jira scrum board 72+ successful sprints

  • Prioritizing and assigning tasks on the SMBUX board.
  • Each sprint spans 10 working days.
  • Breaking down complex tasks into smaller manageable ones.
  • Upcoming tickets are added in Backlog for streamlined management.

User Interviews

Insight portalexploratory

  • Aids in defining product feature trade-offs.
  • Explores the usage of side navigation menu in users' day-to-day workflow and top tasks.
  • Gains insights into customers' mental models of top tasks and scenarios, identifying potential areas for improvement.

card sorting

Card sorting:Organizing information effectively

  • Conducted card sorting to arrange information and features based on importance.
  • Utilized the results to establish a clear hierarchy for the UX team.
  • Designed an information architecture that resonates with users' expectations.

Information Architecture

Streamlining the layout to
organize information.


Visualizing and validating the initial
redesign concept.

design system

We love building
design systems that are robust and

Final Web Designs

Designed polished UI
screens with a seamless UX for Insight's
web portal.

Mobile Application

Intuitive and responsive
mobile designs for an easy
user experience.

2 different themes

Offering a dual theme


Bringing ideas to life with Figma &
InVision prototypes.


Gradual & systematic migration
from Sketch to Figma.

Tools USED

Tools used to make the
project successful.


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