Solution

Galaxy followed a user-centric approach to designing by beginning with conducting surveys and polls to gain a complete understanding of the end user’s needs, behaviors, likes, dislikes, demographics, and problems related to trail riding. Parallelly, we performed a heuristic evaluation of the existing HTCAA website to detect the usability issues in the design to help us overcome the UX inefficiencies and offer a better solution to users.
We proceeded by creating user personas to understand the needs and pain points of different types of users such as the guest and registered users. The user goals identified in the personas were converted into epics, with the help of which we created user stories.
From user stories, we created task flows which helped us to understand the user's journey through a specific task. After this, we were able to create the IAs of the web and mobile apps followed by designing low-fidelity wireframes & UI Design