Revamping E-commerce UI/UX:

Elevating the Tuxedo shopping experience

UI & UX Design Figma Tool Mobile App

Project overview

Simplifying business management and
customer experience through
exceptional UX.

Finetux is looking to overhaul the UX for its current e-commerce platform. The redesigning exercise aims to create an attractive, optimized, and user-friendly website that visually educates customers about products and services and entices them to buy.Looking for the perfect outfit for your next formal occasion? Look no further than our curated selection of formal wear. Shop now for timeless pieces that will make you stand out at any event.

PROBLEM

Finetux was looking to overhaul the UX for its e-commerce platform. The redesigning exercise aimed to create an attractive, optimized, and user-friendly website that visually educates customers about products and services and entices them to buy.

SOLUTION

Galaxy followed the Agile UX design process that consisted of 6 building blocks (or stages), namely: Discover, Define, Design, Develop, Deploy, and Drive. After running two extensive user testings on the prototypes, we were able to create two high-fidelity designs one each for web and mobile. These designs were realistic, detailed, and interactive.

Project timeline

A journey of collaboration
and execution

Website Information Architecture

Organizing and structuring
content to enhance usability and
findability.

Customer IA

User persona

Understanding the
target users to inform design
decisions.

Mobile wireframe

Developing a visual representation
of the mobile app's
structure and features.

Styleguide

We love building
design systems that are robust and
future-proof.

Icons

We love building
design systems that are robust and
future-proof.

Design components

Creating a visual language
that represents the brand and gives a
cohesive user experience.

Final web screens

An attractive,
intuitive, accessible, and usable
design for web.

Final Mobile screens

Showcasing the polished visual
design and user interface
for the mobile app.

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