Problem

An easy to use interface, ushering their internal teams to understand prospects’ background, challenges, goals and the ways you can help meet them. The portal to be designed is one of its kind and we had several challenges ahead of us.

• Absence of research data, no supportive qualitative / quantitative or buyer’s journey data to begin with


• Some terminologies of the idea coincided with the standard UX process — this created ambiguity


• Vague understanding of the IA provided by the Brandigo team


• This was a new concept, so gaining momentum in the proceedings was difficult


• Conceptualize data management on the portal, make user personas, and more


• Design the interface such that it enables client's internal teams to keep the brand voice intact and maintain a unified experience across global campaigns