Ensure that your e-commerce website traffic turns into happy customers. The best way to do it is with a website UX audit.
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UX Audit is a process of identifying usability issues on your website that are preventing your customers from making a purchase. A good audit also offers solutions to the gaps identified in the report. When your store is getting good traffic but has low conversions, doing a UX Audit can help.
User Experience experts lay out recommendations that will help you fix issues that cause friction for your customers.
Identify the customers’ buying habits, trends, and the factors influencing their behavior on your website to better understand your customer base.
The better the usability, the more customers will engage with your store — design changes that drive high impact on conversion.
Determine user satisfaction by testing the product with users, identifying usability problems, analyzing the data, and identifying any bugs.
Provides a detailed UX performance report, used for direct UX performance comparison against competitors.
Understand the product from the customer's perspective to understand and redesign the user experience.
The report covers all the conversion roadblocks with research-backed suggestions for optimizing conversion rate.
Evaluation of the accessibility of your website or mobile app for the customers, a more thorough audit would also include internal-facing intranets.
Provide competitive analysis and strategic insights into the features, functions, flows, and feelings evoked by the design solutions.
The audit would cover understanding the structure, design, navigation like drop-down menus, category pages, account related information on the homepage.
The post purchase experience on the site should help the user to set issues regarding their account and also to navigate to important sections.
The site should be mobile friendly, with elements like touch interaction, mobile search, and design deviation from desktop websites.
Analyze how the search engine in the website is functioning. Look for what kind of searches are supported, autocomplete for search, and how a user is guided when a user finds a partially matched search.
How the product categories are designed and listed for the user to navigate. Users should be supported with sufficient filters to access the product user desires.
The product detail page should give complete information that a user may require such as product images, description, cost, features, etc. It should also include review and related products.
The checkout process should be smooth and quick for the users. Things like account section guest checkout and security concerns should be addressed.
The audit would cover understanding the structure, design, navigation like drop-down menus, category pages, account related information on the homepage.
The post purchase experience on the site should help the user to set issues regarding their account and also to navigate to important sections.
The site should be mobile friendly, with elements like touch interaction, mobile search, and design deviation from desktop websites.
Analyze how the search engine in the website is functioning. Look for what kind of searches are supported, autocomplete for search, and how a user is guided when a user finds a partially matched search.
How the product categories are designed and listed for the user to navigate. Users should be supported with sufficient filters to access the product user desires.
The product detail page should give complete information that a user may require such as product images, description, cost, features, etc. It should also include review and related products.
The checkout process should be smooth and quick for the users. Things like account section guest checkout and security concerns should be addressed.
We’ve just met and it can be daunting to make a decision which involves money. Let us make it easy for you. We offer a free evaluation and consulting sessions for store owners who are in such a dilemma. No strings attached.
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Don’t worry, we get this question all the time. So we’ve compiled a list of scenarios we think are apt for you to get a UX Audit done and when you shouldn’t.
Not sure whether your store needs an e-commerce UX audit? Well, with our free checklist you can check.
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Galaxy UX Studio is a UX design agency, we believe in the power of human-centric design. We help our clients transform their businesses through better design and innovation.
We’ve delivered eCommerce UX audits for start-up, fast-paced, and established brands all across the world. Our audits are unique because we take a more in-depth approach to analyzing what is currently working on your site and what isn’t. We put a lot of emphasis on user tasks, but we also ensure that our findings make sense based on popular conventions and design principles as well.
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