VHI Transport operates in a complex logistics ecosystem where clarity, accuracy, and efficiency are critical. The existing digital presence lacked a cohesive visual language and scalable design structure to support evolving operational and customer-facing needs.
The challenge was to design a future-ready system that simplifies complex logistics concepts, improves usability for diverse users, and establishes a strong, consistent brand identity across all digital touchpoints.
Key Pain Points Identified
Discussions with stakeholders and users to understand workflows, needs, and pain points.
Analysis of platform data to identify usability gaps and improvement areas.
UI inconsistency across screens
Difficulty in interpreting logistics-related information
Reduced efficiency due to unclear visual hierarchy
Improved visual understanding of logistics data
Users understand workflows faster
Reduced variation across screens
System supports faster feature expansion
Fewer redesign cycles due to clearer UI standards
Overall improvement in user experience
Designed before individual screens
Regular stakeholder feedback cycles
UI audits across all components
VHI Transport Team
We followed a structured approach to build a strong UX foundation, focusing on a scalable design system to ensure consistency, efficiency, and long-term usability.
We translated research insights into ideas through collaborative ideation, using rapid wireframes and prototypes to validate and refine key user flows.
We validated designs with real users through usability testing, combining task-based scenarios with qualitative and quantitative insights.
See how we can apply similar strategies to your product. Let's discuss your conversion optimization challenges and explore proven solutions.
Our team of UX experts is ready to help you achieve measurable improvements in your conversion rates and user satisfaction. Let's discuss your specific challenges and goals.
30-minute strategy session to discuss your goals
Comprehensive analysis of your current experience
Tailored approach based on your unique needs
No commitment required. Let's explore how we can help you achieve similar results.
