Stash was a relatively new concept in the culinary app space, combining inventory tracking with personalized recipe suggestions. The primary challenge was to design an experience that felt powerful yet effortless for users with varying cooking habits.
In addition, the client provided early-stage wireframes that lacked clarity, scalability, and user flow alignment—requiring structural and usability refinements without deviating from the core product vision.
Key Pain Points Identified
Interviewed users to understand kitchen habits, cooking behavior, and key pain points in meal-planning.
Reviewed user behavior and leading culinary apps to uncover usability gaps in inventory and recipe flows.
Users prefer recipe suggestions based on available ingredients
Users abandon apps with complex onboarding
Users expect dietary preferences to persist across sessions
Iterative validation of core user flows
Identified clarity and consistency gaps
Continuous stakeholder alignment
Stash
We followed a structured, user-centered design process to ensure clarity, usability, and scalability across both the user app and admin portal.
Using insights from research, we explored and validated multiple solution approaches through rapid ideation and iterative prototyping.
Before launch, we validated design decisions through usability testing and quantitative evaluation to ensure the experience worked effectively in real-world scenarios.
Created a comprehensive design system to ensure consistency and scalability across all touchpoints.
Optimized experiences across devices with a mobile-first and progressively enhanced approach.
Ensured WCAG 2.1 AA compliance to deliver an inclusive experience for all users.
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