Meural’s app controlled a connected digital canvas designed to display curated art playlists, animations, and personal photo slideshows. However, as features grew over time, the interface became visually cluttered and difficult to navigate.
Users struggled with unclear interactions, confusing content access, and unintuitive workflows—particularly when uploading photos or distinguishing between free and paid content. The challenge was to simplify the experience without compromising the richness of the digital art offering.
Key Pain Points Identified
Conducted a structured heuristic review to identify usability gaps across core app experiences.
Collaborative How Might We workshops and internal reviews to align on problems and prioritize solutions.
Interaction issues were caused by unclear tap targets
User confusion stemmed from content access ambiguity
Friction points appeared during photo upload flows
Clearer task understanding
Fewer failed uploads
Easier screen understanding
Actions easier to find
Improved user confidence
Identified usability violations and friction points
Reframed flows around real usage scenarios
Continuous refinement through design reviews
Meural
We followed a structured, UX-driven process to evaluate usability, refine structure, and design clear, scalable interfaces.
Using research insights, we explored and validated solutions through iterative ideation and rapid prototyping.
Before final delivery, we validated designs through usability testing to ensure effectiveness, accessibility, and real-world performance.
Built a reusable design system to ensure consistency across screens and components.
Defined clear responsive guidelines to support scalability across devices.
Ensured inclusive design standards were met during handoff.
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