Kolony required a comprehensive user-testing portal capable of supporting multiple user roles, each with distinct responsibilities, permissions, and workflows. The absence of an existing design system or defined role structure introduced complexity in organizing information and interactions.
The challenge was to design a scalable, role-driven experience that eliminated confusion, prevented overlapping actions, and remained intuitive for all user types.
Key Pain Points
Conducted 24 in-depth interviews with existing and potential customers to understand their shopping behaviors and pain points.
Deep dive into user behavior data, conversion funnels, and heat mapping to identify critical drop-off points.
Confusion linked to unclear role boundaries (indicative)
Workflow inefficiency caused by unstructured navigation (indicative)
Oportunity to improve usability through role-based IA (indicative)
Improved understanding of role-specific actions
Simplified role-based navigation paths
Reduced steps in core testing tasks
Clear workflows and visual consistency
Reusable components across roles
Faster task completion across user roles
Clarified requirements and expectations
Continuous refinement based on feedback
Ensured clarity across role-specific journeys
Kolony Team
A focused discovery phase to understand user needs, business goals, and system workflows before visual design.
Using insights from research, we facilitated design thinking workshops to generate solutions. We created multiple iterations of wireframes and prototypes, testing each version with users to validate our assumptions.
Before launch, we conducted extensive usability testing with real users. Our testing protocol included task-based scenarios, think-aloud sessions, and quantitative metrics collection to ensure our solutions would perform in the real world.
Created a comprehensive design system with scalable components, ensuring consistency across all touch points.
Optimized experiences across all devices with mobile-first approach and progressive enhancements.
WCAG 2.1 AA compliant design ensuring inclusive experiences for all users.
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30-minute strategy session to discuss your goals
Comprehensive analysis of your current experience
Tailored approach based on your unique needs
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