HTCAA needed a unified experience across web, Android, and iOS platforms to better serve its large trail riding community. The existing website had poor navigation, and users struggled to find relevant resources.
Additionally, the admin portal required an optimized workflow to efficiently manage community requests, while maintaining a consistent, brand-aligned experience across all touchpoints.
Key Pain Points
Conducted 22 in-depth interviews with existing and potential platform users to understand their shopping behaviours and pain points.
Deep dive into user behavior data, conversion funnels, and task mapping to identify critical drop-off points.
Task delay due to unclear navigation
Engagement loss caused by inconsistent interfaces
Opportunity to improve admin portal efficiency
Improved navigation and optimized task flows
Clearer menus and structured information architecture
Consistent and cohesive UI experience
Simplified checkout and reduced steps
Better usability and interaction design
Enhanced responsive experience
Surveys and polls to validate needs
Identified key usability issues
Iterative validation of task flows
HTCAA Team
We followed a structured UX approach to transform complex requirements into intuitive, user-friendly experiences through research, structured design, and iterative testing.
We transformed research insights into practical design solutions through iterative brainstorming, wire-framing, and prototyping to validate user needs.
We validated designs with real users through structured usability testing and data-driven evaluations to ensure performance and accessibility.
Created a comprehensive design system with reusable components, ensuring consistency across all platforms
Optimized experiences across all devices with mobile-first approach and progressive enhancement
WCAG 2.1 AA compliant design ensuring inclusive experience for all users
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30-minute strategy session to discuss your goals
Comprehensive analysis of your current experience
Tailored approach based on your unique needs
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