Fine Tuxedo’s existing e-commerce platform lacked the clarity and guidance expected from a premium formalwear brand. Users struggled to understand product value, compare options, and move confidently toward purchase—especially for high-consideration items like tuxedos.
The experience suffered from fragmented navigation, weak visual storytelling, and friction in the browse-to-checkout flow, resulting in reduced engagement and missed conversion opportunities across devices.
Key Pain Points Identified
Qualitative research to understand formalwear shopping behavior and decision barriers.
Evaluated the platform to identify navigation and purchase flow gaps.
Linked to unclear product hierarchy (indicative)
Due to limited visual storytelling (indicative)
Through checkout simplification (indicative)
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Improved layout clarity
Streamlined purchase flow
Clearer CTAs and guidance
Responsive optimization
Improved information architecture
Discover, Define, Design, Develop, Validate
Two iterative usability testing rounds
Feedback-driven refinements
Fine Tuxedo Team
We followed a structured UX process to understand user needs, define experience gaps, and design a scalable e-commerce solution.
Using insights from research, we explored and validated solutions through iterative wire-framing and prototyping, testing key shopping flows to refine clarity and usability.
Before finalizing the experience, we validated design decisions through usability testing focused on clarity, confidence, and purchase completion across devices.
Created a scalable design system to ensure visual consistency and faster implementation across web and mobile.
Optimized layouts and interactions for a seamless experience across all devices.
Ensured smooth collaboration and accurate implementation through structured handoff.
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