UX Steps Taken
- User persona development
- Requirement definition and mapping
- Information architecture planning
- Low-fidelity wireframing
CLIENT
Brain Gym
TIMELINE
Discovery and definition phase
TEAM
UX Designer, Product Strategist, Stakeholders
Services Used
The Challenge
Brain Gym aimed to build a comprehensive platform capable of monitoring employee wellbeing across mental, physical, and spiritual dimensions. The challenge lay in balancing complex technical requirements with diverse user expectations.
Understanding user pain points, defining meaningful metrics, and translating wellbeing data into actionable insights were critical to ensuring the platform could provide continuous, relevant support rather than static reporting.
Key Pain Points
- Fragmented wellbeing tracking across multiple tools
- Difficulty interpreting health and focus data
- Lack of continuous, guided support
- Complex data without actionable context
Research & Discovery
Usability & Stakeholder Discovery
The discovery phase focused on understanding wellbeing needs, expectations, and constraints.
Discovery FocusEmployee wellbeing needs
Methods UsedStakeholder workshops
Key Insights User motivations & barriers
Competitive & User Analysis
Reviewed existing standards and user expectations around wellbeing tracking.
Benchmark ScopeWellbeing platforms
Analysis AreasUX patterns & engagement
User Types Employee segments
Key Research Findings
29%
Of users felt overwhelmed by raw health data
24%
Struggled to maintain consistent wellbeing tracking
19%
Engagement drop linked to unclear insights and guidance
Before & After
Before
After
Wellbeing data existed in isolated forms with limited clarity and guidance. Disconnected metrics across mental and physical health. Minimal direction for improvement
Before & After screens to be added
Click to view full screen
Unified wellbeing tracking experience with structured insights and focus areas. Integrated view of mental, physical, and spiritual health. Clear indicators for personal improvement
Before & After screens to be added
Click to view full screen
Holistic Wellbeing Framework
- Integrated mental, physical, and spiritual dimensions
- Clear categorization of focus areas
- Balanced overview without overload
Insight-Driven Tracking
- Data translated into understandable patterns
- Progress indicators for personal growth
- Reduced reliance on raw metrics
Intuitive Information Structure
- Clear navigation across wellbeing categories
- Logical flow from insight to action
- Reduced cognitive effort
Measurable Impact
+10%
Wellbeing engagement rate
Increased interaction with wellbeing insights
Before:~56%
After:~66%
+55%
Self-tracking consistency
Improved regular usage
Before:~52%
After:~67%
+15%
Insight comprehension
Better understanding of personal data
Before:~60%
After:~75%
+15%
Navigation clarity
Reduced user confusion
Before:~58%
After:~73%
+12
Overall usability score
Improved perceived ease of use
Before:~65
After:~77
Methodology & Testing
Discovery Workshops
Aligned stakeholders on goals and constraints
User-Centered Definition
Mapped needs to functional requirements
UX Validation
Reviewed flows for clarity and usability
“This testimonial is a placeholder and will be replaced with verified client feedback.”
Client Name (Placeholder)
Key Learnings & Insights
Wellbeing Requires Context
Data must be framed with meaning to drive action
Clarity Encourages Consistency
Simple insights promote long-term engagement
Holistic Views Matter
Users value seeing wellbeing dimensions together
Guidance Builds Trust
Direction is as important as measurement
Design Process Deep Dive
Deliverables
- User personas
- IA documentation
- Mobile app wireframes
Notable Decisions
- Prioritized insight clarity over data density
- Structured wellbeing around actionable focus areas
Implementation & Handoff
Design Documentation
Clear and structured handoff to ensure smooth development and alignment.
- Discovery findings walkthrough
- Wireframe documentation delivery
- End-to-end flow references
Components & States
Well-defined UI structure to support consistent implementation.
- Requirement alignment sessions
- Component usage guidance
- Interaction and state clarity
Assets & Support
Tools, files, and ongoing support for seamless execution.
- Figma design files
- Supporting documentation tools
- Design clarification support
Developer Handoff Process
Documentation
Clearly documented requirements, user flows, and interaction details to guide development.
Components & Assets
Annotated wireframes, IA documentation, and requirement notes shared as implementation-ready assets.
Collaboration & Support
User flow diagrams and supporting materials provided for walkthroughs and ongoing development support.
QA & Validation
Design review support to ensure implementation aligns with documented flows and requirements.
Ready to Transform Your Conversion Rates?
See how we can apply similar strategies to your product. Let's discuss your conversion optimization challenges and explore proven solutions.
Want Similar Results for Your Product?
Our team of UX experts is ready to help you achieve measurable improvements in your conversion rates and user satisfaction. Let's discuss your specific challenges and goals.
Free Consultation
30-minute strategy session to discuss your goals
UX Audit
Comprehensive analysis of your current experience
Custom Strategy
Tailored approach based on your unique needs
No commitment required. Let's explore how we can help you achieve similar results.
