Telecom

Transforming virtual healthcare experiences

Redesigned Blum’s tele-health platform to support real-time, device-enabled virtual care—enhancing doctor–patient interactions, streamlining records management, and enabling remote check-ups comparable to in-person visits.

+50%

Virtual consultation effectiveness

+45%

Physician workflow efficiency

+40%

Platform usability improvement
CLIENT
Blum Telehealth Platform Redesign
TEAM
UX Designer, UI Designer, Product Designer, UX Writer, Engineering Support

Services Used

UI & Visual DesignProduct & UX Design
Problem illustration

The Challenge

Blum’s existing telemedicine platform was struggling to scale alongside its innovative healthcare vision. The experience did not adequately support complex virtual consultations, real-time vitals monitoring, or efficient access to patient records. 

The challenge was to redesign the platform to deliver a seamless, reliable, and clinically effective virtual care experience—replicating in-office check-ups while remaining intuitive for both patients and physicians. 

Key Pain Points 

  • Outdated telemedicine interface 
  • Limited support for real-time medical device data 
  • Inefficient patient record access for physicians 
  • Suboptimal virtual consultation experience 
  • Platform scalability constraints 

Research & Discovery

User Interviews

User Interviews

Conducted 24 in-depth interviews with existing and potential customers to understand their shopping behaviors and pain points.

Participants24
Age Range22–45
Mobile Users92%
Analytics Review

Analytics Review

Deep dive into user behavior data, conversion funnels, and heat mapping to identify critical drop-off points.

Sessions Analyzed500k+
Time Period6 months
Drop-off Rate68%

Key Research Findings

52%

Physicians needed faster access to patient records during calls

48%

Friction observed in virtual consultation workflows

45%

Usability issues impacted session continuity

Our Solution

We designed a comprehensive telehealth platform that supports Bluetooth-enabled medical devices, real-time vitals monitoring, and streamlined clinical workflows—bringing virtual care closer to the in-office experience. 

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Enhanced Virtual Consultation Experience
  • Robust video conferencing workflows 
  • Real-time vitals visibility during calls 
  • Reduced friction for doctor–patient interaction 
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Integrated EMR & Device Support
  • Centralized access to patient medical records 
  • Seamless integration with multi-medical devices 
  • Improved clinical decision-making during sessions 
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Scalable UX & Design System
  • Clean, modern UI aligned with healthcare standards 
  • Consistent experience across roles 
  • Future-ready foundation for platform growth 

Measurable Impact

Virtual consultation effectiveness
+50%

Virtual consultation effectiveness

Before:Limited clinical depth
After:In-office–like virtual check-ups
Consultation Drop-offs
–42%

Consultation Drop-offs

Reduction in patients leaving sessions midway

Before:58%
After:33%
Physician Workflow Efficiency
+45%

Physician Workflow Efficiency

Increase in productivity across daily tasks

Before:Fragmented tools
After:Unified access to vitals and EMRs
Time to Complete Tasks
–38%

Time to Complete Tasks

Reduction in effort required for routine actions

Before:12.5 min
After:7.8 min
Overall Platform Usability
+40%

Overall Platform Usability

Improvement in user experience satisfaction

Before:Outdated experience
After:Modern and intuitive UI
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+35%

Clinical Data Accessibility

Faster access to critical patient information

Before:Manual navigation
After:Real-time visibility

Methodology & Testing

Platform UX Audit

Platform UX Audit

Identified gaps in telehealth workflows

Iterative Design Refinement

Iterative Design Refinement

Improved interactions across consultation journeys

Clinical Workflow Validation

Clinical Workflow Validation

Ensured usability aligned with physician needs

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Key Learnings & Insights

Telehealth UX must support clinical depth

Convenience alone is not enough

Real-time data visibility is critical

Doctors need information without friction

Design clarity impacts patient trust

Clean UI reinforces confidence in care

Scalability is essential in healthcare platforms

Systems must grow with adoption

Design Process Deep Dive

Discovery & Research

We followed a structured design process to understand user needs, platform workflows, and system challenges. 

  • Platform audit and workflow mapping
  • Information architecture planning
  • High-fidelity web and mobile UI design
  • Reusable design system creation
  • IA and workflow documentation 
Ideation & Prototyping

Ideation & Prototyping

We transformed research insights into practical solutions through iterative design and validation. 

  • Collaborative design workshops
  • Multiple wireframe iterations
  • Interactive prototypes for key flows
  • Stakeholder feedback integration
  • Usability testing and refinement 
Testing & Validation

Testing & Validation

We validated designs through real-user testing and data-driven evaluation. 

  • Moderated usability testing
  • Large-scale unmoderated testing
  • A/B testing of design decisions
  • Accessibility and performance checks
  • Iterative improvements from feedback 

Implementation & Handoff

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Design System

Created a scalable design system to ensure consistency across the platform 

  • Reusable UI components 
  • Standardized interaction patterns 
  • Design token library 
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Responsive Design

Optimized experiences across all devices with mobile-first approach 

  • Adaptive UI components 
  • Tablet optimization 
  • Performance enhancements 
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Accessibility

WCAG 2.1 AA compliant design ensuring inclusive experience for all users

  • Screen reader support
  • Keyboard navigation
  • Color contrast compliance 

Developer Handoff Process

Documentation

Comprehensive design specifications and interaction details

Assets

Optimized images, icons, and component libraries

Collaboration

Daily standups and close coordination during implementation

QA

Design review and ongoing testing support
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