Blum’s existing telemedicine platform was struggling to scale alongside its innovative healthcare vision. The experience did not adequately support complex virtual consultations, real-time vitals monitoring, or efficient access to patient records.
The challenge was to redesign the platform to deliver a seamless, reliable, and clinically effective virtual care experience—replicating in-office check-ups while remaining intuitive for both patients and physicians.
Key Pain Points
Conducted 24 in-depth interviews with existing and potential customers to understand their shopping behaviors and pain points.
Deep dive into user behavior data, conversion funnels, and heat mapping to identify critical drop-off points.
Physicians needed faster access to patient records during calls
Friction observed in virtual consultation workflows
Usability issues impacted session continuity
Reduction in patients leaving sessions midway
Increase in productivity across daily tasks
Reduction in effort required for routine actions
Improvement in user experience satisfaction
Faster access to critical patient information
Identified gaps in telehealth workflows
Improved interactions across consultation journeys
Ensured usability aligned with physician needs
Blum Telehealth Team
We followed a structured design process to understand user needs, platform workflows, and system challenges.
We transformed research insights into practical solutions through iterative design and validation.
We validated designs through real-user testing and data-driven evaluation.
Created a scalable design system to ensure consistency across the platform
Optimized experiences across all devices with mobile-first approach
WCAG 2.1 AA compliant design ensuring inclusive experience for all users
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