UX Steps Taken
- User flow and role mapping
- Wireframing core marketplace journeys
- High-fidelity mobile and web UI design
CLIENT
Bildsy Construction Marketplace Design
TIMELINE
6–8 weeks
TEAM
UX Designer, UI Designer, Product Designer, UX Writer
Services Used
The Challenge
Bildsy aimed to bring multiple stakeholders—homeowners, contractors, and vendors—onto a single platform. Each user group had distinct goals, workflows, and decision-making needs, making clarity and role-based experiences critical.
The challenge was to design a marketplace that simplified contractor discovery, bidding, and vendor search without overwhelming users or creating friction between roles.
Key Pain Points
- Complex multi-user marketplace requirements
- Need for clear role-based workflows
- Inefficient contractor discovery and bidding processes
- Limited visibility into vendor options
- Risk of cognitive overload across screens
Research & Discovery
Usability & Stakeholder Discovery
The discovery phase focused on understanding how different user groups interact within construction projects and where breakdowns typically occur.
User Groups AnalyzedHomeowners, contractors, vendors
Journey Analysis End-to-end user flows
Key Focus AreasBreakdown points
Workflow & Platform Analysis
Evaluated core platform interactions and usage patterns.
Workflow Mapping Bidding & project management
Usage Patterns Mobile-first behavior
Platform Review Navigation & filtering logic
Key Research Findings
55%
Users needed clearer role-specific navigation
48%
Friction observed during contractor selection
42%
Users relied on mobile devices for project tracking
Before & After
Before
After
Fragmented workflows and unclear role separation
Unified marketplace with structured, role-based experiences
Click to view full screen
Role-Based Marketplace Design
- Tailored flows for homeowners, contractors, and vendors
- Clear separation of actions and responsibilities
- Reduced cross-role confusion
Simplified Bidding & Discovery
- Streamlined contractor selection
- Clear bidding flows and status visibility
- Improved vendor search and filtering
Scalable Design System
- Consistent components across mobile and web
- Flexible system to support marketplace growth
- Unified visual language across user roles
Measurable Impact
+50%
Collaboration efficiency
Before:Fragmented interactions
After:Unified workflows
+45%
Task clarity
Before:Unclear next steps
After:Guided actions
+40%
Overall marketplace usability
Before:Moderate friction
After:Intuitive navigation
+38%
Contractor discovery success
Before:Manual exploration
After:Filtered and structured
+35%
Mobile engagement improvement
Before:Inconsistent experience
After:Mobile-optimized flows
Methodology & Testing
Marketplace Flow Mapping
Defined role-specific journeys
Iterative UX Refinement
Improved clarity across key interactions
Cross-Platform Validation
Ensured parity between mobile and web
“The platform brings all construction stakeholders together in a clear and usable way.”
Bildsy Team
Key Learnings & Insights
Marketplaces need strong role clarity
Separation improves collaboration
Mobile-first thinking is essential
Construction workflows happen on the move
Design systems enable scale
Consistency supports future growth
Clarity drives trust
Users engage when expectations are clear
Design Process Deep Dive
Deliverables
- Mobile and web UI designs
- Design system and components
- Marketplace flow documentation
Notable Decisions
- Prioritized role-based navigation
- Simplified complex workflows
- Designed for scalability from day one
Implementation & Handoff
Design Finalization
Approved mobile and web layouts
Documentation Sharing
Detailed component and interaction specs
Developer Collaboration
Support during implementation
Developer Handoff Process
Design Documentation
Annotated design files with clear layout, responsive behavior, and role-based guidelines.
Components & Assets
Design system documentation and reusable components prepared for development.
Collaboration & Support
Design walkthroughs and clarifications to support smooth handoff and implementation.
QA & Validation
Handoff screens and diagrams reviewed to ensure design accuracy.
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