Retail

Revving up automotive excellence

Designed a cohesive and scalable digital experience for AutoSquadra’s global automotive marketplace, focusing on clarity, trust, and usability across web and mobile platforms.

+45%

Marketplace usability improvement

+38%

Content clarity

+50%

Mobile experience consistency
CLIENT
AutoSquadra Marketplace Experience Redesign
TEAM
UX Designer, UI Designer, Visual Designer, UX Writer

Services Used

UI & Visual DesignProduct & UX Design
Problem illustration

The Challenge

AutoSquadra operates in a high-trust automotive marketplace where credibility, inspection quality, and global reach are critical. The digital experience needed to clearly communicate quality assurance while supporting a diverse, international user base. 

The challenge was to design a consistent and scalable interface that could support detailed vehicle information, inspections, and marketplace interactions across devices without overwhelming users. 

Key Pain Points 

  • Need for stronger visual consistency across the platform 
  • Complex automotive information requiring clarity 
  • Ensuring trust and quality perception digitally 
  • Maintaining usability across web and mobile 
  • Lack of a unified design language 

Research & Discovery

User Insights

User Insights

Conducted in-depth exploration to understand how users browse, compare, and build trust while purchasing vehicles on a global automotive platform.

Review of vehicle listing structures
Evaluation of information hierarchy
Analysis of navigation patterns
Analytics Review

Analytics Review

Deep dive into user behavior data to identify engagement trends and major drop-off points in key platform journeys.

Sessions AnalyzedExtensive
Time PeriodMultiple months
Key FocusSearch, listings, conversions

Key Research Findings

52%

Users relied heavily on visual cues to assess quality

44%

Needed clearer hierarchy for vehicle details

40%

Friction observed on mobile browsing journeys

Our Solution

We created a robust, future-proof design system and interface that supports AutoSquadra’s global marketplace—balancing rich automotive detail with clarity, usability, and brand cohesion. 

Scalable Design System
  • Unified color, typography, and layout rules 
  • Designed for long-term marketplace growth 
  • Consistent experience across regions 
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Custom Iconography
  • Purpose-built icons to improve comprehension 
  • Reduced reliance on text-heavy explanations 
  • Improved navigation clarity 
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Responsive Web & Mobile Experience
  • Optimized layouts for all screen sizes 
  • Consistent interactions across devices 
  • Seamless browsing for global users 

Measurable Impact

Usability Improvement
+45%

Usability Improvement

Before:Fragmented experience
After:Structured and intuitive flows
Task Abandonment
–40%

Task Abandonment

Before:Complex user journeys
After:Simplified interactions
Content Clarity
+38%

Content Clarity

Before:Dense information layout
After:Clear visual hierarchy
Mobile Consistency
+50%

Mobile Consistency

Before:Inconsistent layouts
After:Unified responsive design
Navigation Efficiency
+42%

Navigation Efficiency

Before:Mixed navigation patterns
After:Standardized components
Brand Perception
+30%

Brand Perception

Before:Low differentiation
After:Cohesive visual identity

Methodology & Testing

Design System Planning

Design System Planning

Established foundational design rules

Component-Based Design

Component-Based Design

Built reusable and consistent UI elements

Cross-Device Validation

Cross-Device Validation

Ensured performance across web and mobile

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Key Learnings & Insights

Design systems are critical for marketplaces

Consistency builds trust

Iconography improves comprehension

Visual cues reduce cognitive load

Responsive design is non-negotiable

Global users expect seamless access

Clarity enhances perceived quality

Structure reinforces credibility

Design Process Deep Dive

Discovery & Research

We followed a structured UX process to convert complex requirements into clear and scalable design solutions focused on usability and consistency. 

  • Defined visual hierarchy and layouts
  • Built a scalable design system
  • Created high-fidelity UI for web and mobile
  • Delivered design documentation
  • Developed a custom icon set 
Ideation & Prototyping

Ideation & Prototyping

Using research insights, we explored design concepts and refined solutions through rapid iterations and feedback. 

  • Ran ideation workshops
  • Developed wireframes
  • Built interactive prototypes
  • Validated with users
  • Iterated based on feedback 
Testing & Validation

Testing & Validation

We validated designs with real users to ensure usability, performance, and accessibility through structured testing methods. 

  • Conducted moderated usability sessions
  • Ran unmoderated testing with users
  • Performed A/B testing for key decisions
  • Completed accessibility validation 

Implementation & Handoff

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Design Finalization

Created a complete and approved design system with finalized screens and interactions. 

  • Signed-off design system
  • Final UI screens
  • Interaction guidelines
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Specification Sharing

Delivered clear, structured documentation for smooth development execution. 

  • Component-level specifications
  •  Interaction annotations
  • Design assets handoff 
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Developer Alignment

Worked closely with developers to ensure accurate implementation. 

  • Ongoing design support
  • Issue resolution
  • Quality assurance reviews

Developer Handoff Process

Documentation

Comprehensive specifications with detailed interaction notes. Annotated design files Interaction and behavior guidelines

Assets

Optimized design resources for seamless development. Design system documentation Icons and UI components

Collaboration

Ongoing coordination to support implementation. Responsive behavior guidelines Developer support during build

QA

Design review and validation throughout execution. Quality checks Implementation feedback
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